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Senior Manager, US Consumer Marketing

Byju’s is a fast growing ed-tech company founded on the core philosophy of making learning fun and developing a life-long love for learning in young minds. Since the launch of the Byju’s mobile app in 2015, the personalized curriculum learning product targeting the grade 4-12 direct-to-consumer market in India has been successful in establishing a subscription model and is currently growing at over 100% annually. The company was valued at over $5 billion in its last round of funding. Byju’s has a marquee group of global investors including Sequoia, Naspers, GA, Tencent among others and is one of the top ed-tech companies globally.

As part of its international expansion, earlier this year, Byju’s acquired Osmo, a Silicon Valley based company that offers a suite of ‘learning through play’ products targeting 3-9 year old’s, using cutting-edge computer vision technology. Byju’s has proven its core business model in India and now has ambitions to scale up globally with products and solutions for learning.

Byju’s is looking to accelerate its growth internationally and is building a team for the US market. The US Consumer marketing Senior Manager will work with the Sr. Director of Consumer Marketing K-3 product in the US. This will include developing a delivering a fully integrated marketing strategy that aligns with Byju’s corporate strategy and supports growth across all channels of the business.

• Lead and manage strategy, marketing and communication activities for the business.

• Develop a deep understanding of the consumer – leverage inhouse and external research capabilities to develop and consumer and category insights and a segmented view of the market

• Work cross-functionally to execute multi-channel marketing strategies and tactics to acquire new customers, increase customer engagement and revenue, and increase our customer base

- Drive customer acquisition for the digital product on the app store.

- Develop email segmentation and personalization strategies to better engage, retain and reactivate customers.

- Oversee execution of end-to-end app engagement tests (A/B, multivariate) for message creative, subject lines, deployment time, audience segmentation, etc.

- Partner with agencies/internal teams to iterate on new assets for use in creative testing, as well as briefing day-to-day assets and campaigns.

- Drive social media marketing – including including creating social media briefs and work cross-functionally with internal social media team, 3rd party vendors and creative services to manage social campaigns and drive business objectives

● Develop and own the analytic framework to identify, test and optimize tactics, creative, messaging, audiences, and channels to continuously optimize cost per acquisition and member engagement goals and metrics.

● Stay on trend and in the know about the latest digital marketing strategies and capabilities to drive app downloads, member engagement, traffic and conversion.

Education & Experience Requirements

• Bachelor’s/Master’s degree in Marketing or equivalent experience
• Minimum 5 years relevant marketing experience with progressive levels of responsibility
• Experience with a top consumer app/technology business driving digital marketing and/or
• customer acquisition
• Relevant entrepreneurial experience would be valued
• Experience in both strategic and execution-oriented roles.
• Experience in marketing products in the US.
• Willingness to travel

Required Skills:

• Role requires ability to see the big picture while also defining and driving specific actions on
• an aggressive timeline.
• Strong cross-cultural understanding.
• Ability to “lead” when needed and “do” when needed.
• Ability to multi-task in a fast-paced environment, switching focus as necessary to
• accommodate deadlines and priorities.
• Strong business acumen and analytical rigor
• Excellent project management, organizational skills, and a keen eye for details.
• Strong communication and decision-making skills. .
• Team player; ability to work well with a diverse set of people and cultures, and drive
• consensus.
• Customer-focused, with a positive, proactive, and flexible attitude.