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Senior Manager, Marketing and Communications Strategy

Senior Manager, Marketing and Communications (Marcom) Strategy

We are looking for a Senior Manager of Marcom Strategy to work across a portfolio of exciting games developed by our Canadian studios. You will be naturally curious, a strategic thinker, a thoughtful contributor to a team of accomplished strategists, and a collaborative partner to Brand, Game Development and Activation teams.

The Team

Our Marcom Strategy team determine the strategies that underpin our marketing campaigns. This global group of strategists, creative directors and copy writers decide the steel threads that guide the campaign from creation to execution, including the strategic narrative, brand identity, creative platform and creative direction for our hero assets. We are equally analytical and creative, and boldly chase the next insight to help us improve.

KEY RESPONSIBILITIES

• Craft the marketing campaign strategies for our games
• Interpret insights from a variety of sources – Marcom Intelligence, Analytics, Consumer Insights – and implements those best practices and insights into our marketing strategies
• Champion the strategies and work of the team
• Collaborate with our internal Creative Directors, copy writers and external agencies to develop the creative platform for our games, along with the persona, tone and narrative
• Focus not only on the ideation of the strategy, but also partner with the different partner teams to ensure quality and thoughtful execution of the strategy
• Partner to our Brand and Studio/Game Development teams to ensure the marketing campaigns support the brand guidelines and the product
• Establish the indicators to measure the performance of the campaign

REQUIREMENTS

• Experience: 7+ years in a strategy or planning role within a creative agency, gaming or entertainment industries
• A leader: inspire across an organization
• A natural born storyteller: a natural understanding of narrative across everything from a presentation to a pithy end-line to a piece of content
• A creator: a rich CV of creative activations and content across a variety of media
• Lives and breathes digital marketing: understands the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
• Insights: interpret and decipher data to extract the insights to unlock fresh marketing
• You’re a gamer. This is a must!