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Sr. Manager / Associate Director Of Influencers

PUBG
Santa Monica
1 year ago
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MANAGER / ASSOCIATE DIRECTOR OF INFLUENCERS, KRAFTON AMERICAS

KRAFTON, Inc. is looking for an experienced Sr. Manager / Associate Director of Influencers to join its Americas Communications Team. As a Sr. Manager / Associate Director of Influencers , you’ll be responsible for developing organic and paid influencer marketing campaigns, managing the company’s existing regional influencer programs across PUBG and other IP, and analyzing influencer content performance based on data-driven insights. This individual has experience working with gaming influencers across YouTube, Twitch, Facebook, TikTok, Instagram, and other relevant platforms.

The Sr. Manager / Associate Director of Influencers should be a creative and strategic thinker who is results-oriented and has a proven ability to develop and implement successful organic and paid influencer marketing campaigns. In addition to possessing a deep understanding of the video game industry, the ideal candidate will have experience developing effective influencer marketing strategies and creating / executing campaigns from start to finish (i.e., identifying clear goals, developing a concept, building support for the initiative, working with a range of stakeholders to bring it to life, measuring its success, and developing learnings for future campaigns). This role will report to KRAFTON Americas’ Director of Earned Communications.

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