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Sr. Director, Global Brand Management, BioWare

Electronic Arts
Redwood City California United States
17 days ago

Sr. Director, Global Brand Management, BioWare

Electronic Arts (EA) is looking for a dynamic, highly motivated senior marketing leader with proven experience and achievements in brand strategy and product marketing to lead and grow BioWare’s portfolio of storied franchises.

BioWare develops console and PC role playing games focused on rich story telling; unforgettable characters, and vast worlds to discover. Since 1995, BioWare has created some of the gaming industry’s most acclaimed gaming brands including Baldur's Gate™ , Neverwinter Nights™ , Star Wars : Knights of the Old Republic™ , Jade Empire™ , Mass Effect™ , Dragon Age™ , Star Wars : The Old Republic™ and is currently developing multiple games for future release.

The Senior Director will report to the Senior Vice President of Global Brand Management and partner deeply as a core member of the Studio leadership team.

The successful candidate is a talented brand strategist and storyteller with demonstrable experience building consumer brands, products, and live services. The role will represent the emergent voice of the player and drive foundational brand strategy and insight work to guide product development, commercial strategy, go to market plans and ongoing growth initiatives with cross-functional teams.

Key Responsibilities



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