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Sr. Customer Lifecycle Manager

1 year ago

We’re ArenaNet. We make the games we want to play and infuse them with innovation, hand-crafted detail, and creative passion. As developer and publisher of the award-winning Guild Wars game series, we’re proud to share our passion for the online worlds we’ve created with over 11 million players worldwide.

The Sr. Customer Lifecycle Manager is responsible for managing customer engagement and retention campaigns from conception to execution, with follow up on analytics and campaign reporting. We’re looking for a lifecycle marketer who has a passion for bringing games to life and building meaningful relationships with our players. Working closely with other marketing team members, you will assure that projects are in line with ArenaNet’s goals for player retention and engagement.

WHAT YOU’LL DO

Drive audience engagement and retention to support overall revenue goals
Provide analysis and reporting on campaign success
Work with Analytics and game / product teams to ensure marketing tools and software are connected properly and enable reporting and analysis
Partner with Legal, Sec Ops, and IT to ensure all campaigns, tools, and platforms maintain global compliance and best practices for data security and storage
Manage the CRM creative pipeline, including ideation, iteration, and prioritization of creative concepts
Lead efforts to drive development, provide suggestions, and champion optimizations for new and existing tool and process innovations

WHAT YOU’LL NEED TO BE SUCCESSFUL

At least 5 years of experience in lifecycle or CRM marketing
Experience with ESP or CRM platform(s) such as Iterable, Litmus, etc.
Understanding of CRM channel best practices and trends
Strong communication and collaboration skills
Experience tracking and analyzing complex projects to iterate and deliver more effectively
Strong project management skills, including managing multiple projects to meet deadlines

We are open to remote work in AZ, CA, CO, FL, GA, ID, IL, MA, MD, NC, NV, NY OR, TX, UT and WA or onsite/hybrid/flex at our office in Newport Beach, CA.

Total compensation is salary plus an annual bonus potential . Please note that the listed pay range is a general guideline only. We take into consideration the geography in which you live and your experience and qualifications when determining final salary. This role is also eligible for medical, dental, vision and life insurance, short and long term disability, 401(k), flexible and dependent care spending accounts, PTO, paid holidays and parental leave.

Remote Pay Range

$100,000 — $144,000 USD

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