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Sr. Creative Analyst - Aarki
2 years ago
About Skillz:
Skillz is the leading mobile games platform connecting players in fair, fun, and meaningful competition.
The gaming industry is larger than movies, music, and books, with more than 2.7 billion gamers playing monthly and 10 million developers worldwide. Mobile is the fastest-growing segment of the gaming market, expected to increase from $86 billion last year to $161 billion in 2025.
As the first publicly-traded (NYSE: SKLZ) mobile esports platform, Skillz has pioneered the future of the gaming industry. The Skillz platform helps developers build multi-million dollar franchises by enabling social competition in their games. Leveraging its patented technology, Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide, and distributes millions in prizes each month.
Through its philanthropic initiatives, Skillz has harnessed the power of its platform to transform the way nonprofits engage with donors, enabling anyone with a mobile device to support causes such as the American Red Cross, Susan G. Komen, American Cancer Society, and NAACP by playing in Skillz tournaments.
Skillz has also earned recognition as one of Fast Company’s Best Workplaces for Innovators, San Francisco Business Times’ Best Places to Work, Parity.org’s Best Companies for Women to Advance, Fast Company’s Most Innovative Companies, a two-time winner of CNBC’s Disruptor 50, one of Forbes’ Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000.
Responsibilities
- Work with our internal analyst and creative teams to extract actionable learnings and case studies for Aarki clients
- Provide insights from campaign data that could guide new or innovative improvements to creative strategy
- Develop and oversee strategic creative testing roadmaps
- Development of creative testing hypotheses, and brainstorm with creative and campaign teams to increase creative engagement for Aarki clients
- Create a constant feedback loop between internal and external teams with organized
documentation of all creative performance and tests - Work with internal stakeholders to prepare and present creative performance analysis, competitive research and development
- Develop case studies and white papers leveraging past performance and industry standards
- Identify new creative opportunities for clients, and provide feedback on new creative
- Analyze data, identify trends, and generate recommendations supported by insights
Minimum Qualifications
- Bachelor’s degree in related field (strongly preferred)
- At least 2-4 years of experience analysis in the digital advertising space, performance marketing and/or growth marketing (mobile app preferred)
- 2-5 years of predictive modeling experience in a professional setting, using tools such as Python, R or SQL
- Comfortable working in a fast paced environment with a highly collaborative global team
- Excellent problem solving and critical thinking skills
- Ability to balance multiple projects/clients simultaneously
- Ability to present creative analysis and new ideas to internal and external audiences
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