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Senior Brand Manager, Growth Marketing & Innovation (EA Sports)

At EA SPORTS, we don't just make the best sports games in the world. We create immersive experiences for sports fans to shape the future of sports entertainment and participation. The EA SPORTS brand team is building a roster of dynamic business leaders who will advocate for this new era of fan experiences. As the Senior Brand Manager, Growth & Innovation - EA SPORTS, you will help grow our team, supporting the development of new ventures and programs that improve how fans discover and participate in sports. We are open to remote candidates or those in proximity to an existing Electronic Arts office or studio located in either Vancouver or Orlando. Fully remote is a possibility. You will report to the Director of EA Sports Marketing.

Responsibilities

• Partner with consumer insights and corporate strategy to create target consumer profiles that we will focus on in effort to increase growth.
• Map fan motivations, cultural trends and market opportunity to construct problem statements to lead the pursuit of new programs and experiences.
• Lead the proposal of new programs through the authorship of business cases.
• Galvanize and lead teams to complete newly proposed programs.
• Create a framework to track performance and project status, outlining risks and opportunities related to EA SPORTS' growth goals.

  You're Qualifications are:

• Business Writing: Author business cases with powerful insights and problem statements

• Consumer Behavior: Develop growth target profiles that align with brand goals.

• Execution: Bring projects from concept to execution.

• Insight-Led Innovation: Use foresight to lay groundwork for products and experiences.

• Communication: Master the art of the sell-in at all organizational levels

• Soft skills
• Display curiosity and appetite for ongoing learning.
• Culturally connected and an advocate of consumers
• Values collaboration with others as path to innovation
• Prioritize OKRs/Goals
• Other qualifications
• 7+ years in a growth strategy role
• 3+ years developing new products and experiences.
• Familiarity with the cross-section of sports, technology, culture and gaming.

US COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES

• California (depending on location e.g. Los Angeles vs. Sacramento):
º $131,600 - $213,300
• New York (depending on location e.g. Manhattan vs. Buffalo):
º $131,600 - $213,300
• Jersey City, NJ :
º $154,800 - $213,300
• Washington (depending on location e.g. Seattle vs. Spokane):
º $131,600 - $195,200
• Colorado (depending on location e.g. Denver vs. Colorado Springs):
º $131,600 - $179,600

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby (following 1 year of service), medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.