This job might no longer be available.
Sr. Account Based Marketing (ABM) Manager
1 year ago
AppLovin enables developers to grow their business. Businesses rely on AppLovin’s market leading technologies to solve their mission-critical functions with a powerful, full stack solution including user acquisition, monetization and measurement. AppLovin is headquartered in Palo Alto, California with several offices globally.
AppLovin was named one of the Best Workplaces in Advertising & Marketing 2022 by Fortune, one of the Hottest Adtech Companies of 2021 by Business Insider, and a Certified Great Place to Work in 2021 and 2022. Fortune recognized AppLovin as one of the Best Workplaces in the Bay Area 2022, alongside The San Francisco Business Times and Silicon Valley Business Journal who have also awarded AppLovin one of the Bay Area’s Best Places to Work for the past four years. Our team members are regularly recognized for their work and leadership, including recent award wins for San Francisco Business Times’ Outstanding LGBTQ+ Leaders 2022, Business Insider’s Rising Stars of Adtech 2022, Glassdoor’s Top CEOs 2019, and the Women in Content Marketing Awards 2021.
Your role:
AppLovin is looking for an experienced Account Based Marketing (ABM) expert to drive enterprise / target account leads and pipeline for our rapidly growing go-to-market organization. This role is for you if you’re up for the challenge of building and scaling a synchronized ABM strategy that raises AppLovin’s profile and drives pipeline within name-brand target accounts.
You’ll be responsible for implementing account-based campaigns across email, social, content, events, retargeting, and other channels along with helping maintain the top class tech stack (e.g. 6Sense, Clearbit, Zoominfo etc.) that maximizes their impact. If you're a strategic marketer who is passionate about ABM, we’d love to hear from you!
What you'll do
- Define ABM strategy and collaborate with Sales Directors on selected 1:1 account marketing strategies and leverage Business Development Reps and Demand Generation for program execution. Leverage activity and intent data to optimize programs and plays for target accounts.
- Monitor, track and report on engagement of assigned accounts and results across all programs and campaigns; make recommendations based on analysis of results.
- Identify, own and manage the optimal ABM tech stack.
- Help develop and execute against vertical-specific, account-focused playbooks including outbound prospecting, nurturing channel activities, and events with the goal of driving sales-qualified leads, building the pipeline, and speeding time to close.
- Work closely with marketing and sales stakeholders to utilize and enrich data to inform target account selection, prioritize, and guide accounts throughout the customer/buyer journey.
- Create innovative approaches to hyper-target our marketing and sales efforts to generate and accelerate sales opportunities throughout the customer journey.
- Partner with Product Marketing to create and test targeted messaging that engages accounts based on account intelligence, use cases, and personas.
- Help define and track ABM metrics to ensure business impact, as measured by pipeline/bookings sourced and influenced within target accounts.
- Work with the sales enablement team to communicate and educate sales on using ABM tools and insights to accelerate the sales cycle.
What we're looking for
- Demonstrated ability in multi-channel B2B marketing within enterprise SaaS.
- Demonstrated ability owning ABM platforms (6Sense a plus).
- Confident and structured communicator to the wider business, who’s able to showcase the value and impact of Marketing, within a data-driven and tech-focused culture.
- Someone who understands how to leverage customer insight as a springboard of marketing initiatives and actions to unlock growth.
- A track record of driving pipeline growth within a named-account GTM approach.
- Experience building and delivering campaigns, events, and executive and key account programs.
- Demonstrated experience sourcing and overseeing vendors for program execution.
- Structured and methodical in your approach to work
Who you'll work with
- You’ll be part of the Growth Marketing team working closely with external (agencies) and alongside sales, events, content, operations and product teams
AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant
here.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at accommodations@applovin.com.
AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more
here.
If you are a California resident, read our
CA Privacy Notice to learn more about how AppLovin processes your personal information.
Create Your Profile — Game companies can contact you with their relevant job openings.