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Community Lead

Supernatural is helping countless people fall in love with working out for the first time in their lives.

Supernatural harnesses the immersive power of virtual reality to let you travel the world as you smash and box targets to the beat of over 1,000 top hits, coached by a professional trainer. With an ever-growing library of workouts across Supernatural Flow (our original full body cardio modality), Supernatural Boxing, Coach-led Stretch sessions and Guided Meditation, Supernatural invites you to discover your inner athlete and have fun working out. Available on the Oculus Quest.

Check out the Official Supernatural Community on Facebook to meet our diverse community of athletes and coaches as they celebrate their fitness journeys together. Supernatural is loved by The New York Times , Washington Post, GOOP, People, Today, Men’s Fitness, Women’s Health and hundreds more, check out our press page for more.

Join our team and become part of a community dedicated to helping people find joy in health and wellness today.

T he impact you'll make:

The Social and Community Lead will be responsible for guiding the strategy and development of our organic social media efforts across community engagement and brand awareness. You will lead a team of social and community managers and guide implementation of campaigns that passionately celebrate our Supernatural athletes and encourage new members to join. You are a skilled and passionate storyteller with an appreciation and deep understanding of social platforms.

Your work will help build the Supernatural brand, strengthen and protect our community culture, and enable our internal team to operate effectively.

Reports to: Head of Product Marketing & Community

What you'll do:

• Create and drive social media and community content strategy that builds Supernatural brand awareness and is grounded in understanding our key audiences.
• Partner with the internal creative team to plan, manage, and oversee the execution of Brand marketing deliverables
• Work with your team of direct reports to prioritize the social and community content calendars across growth, engagement, DEI, and brand campaigns ensuring alignment with our Growth, Product, and Engagement teams.
• Manage a team of social media and community managers, moderators, and specialists.
• Build an operational framework to optimize campaign development, briefing, production and reporting processes.
• Structure performance tracking and communicate results and learnings.
• Build testing strategies to continuously improve the impact of our messaging, and further inform our investment strategy.
• Lead the team in building centralized databases that track our key partners, community members and testimonials.
• Manage a quarterly budget for social and community activations.
• Build and scale the team.

What you'll need to be successful:

• 5+ years experience with social media management.
• Experience copywriting for a brand in a high growth stage
• Experience running social media channels and optimizing for growth, engagement and performance
• Strategic thinking skills with the ability to build innovative marketing campaigns
• Ability to execute simultaneously against multiple competing priorities
• A proven track record as a great people manager.
• Comfort working with various tools to track performance insights.
• Experience building, launching and managing ambassador programs.
• A passion for building process and centralizing documentation.
• An empathetic leadership style that inspires ownerships in peoples’ respective domains.
• Be a data - driven KPI focused driver.
• Be exceptionally resourceful at solving problems.
• Have an enthusiastic, generous, nimble and hands-on approach

At Supernatural, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Supernatural is committed to bringing together individuals from all different backgrounds and perspectives, however, applicants from agencies as well as corporation to corporation work will not be considered at this time.

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