Social Media Senior

We are ARVORE , a startup in the virtual reality content creation scene.

ARVORE is looking to hire a technically adept, creative individual to complement our team. You will have the opportunity to work on innovative immersive and narrative-driven XR experiences, iterating and prototyping with a high level of creative freedom and with the opportunity to guide the direction of some of these endeavors.

Our process emphasizes teamwork, agility and multidisciplinarity. We are looking for a passionate and self-motivated person with a positive attitude and a genuine team player, who likes to share knowledge and is open to learning from others. We embrace problem solvers, those who aren't afraid to experiment and fail and are ready to create something new.

JOB DESCRIPTION

We have an open position for Social Media here at ARVORE. We need an individual with that quick-on-the-draw timing to embark on all (or at least most of) the topics that are trending online. From a meme to a smart topic window, everything is valid when it comes to keeping our social media channels up to date.

This role demands the new person to work side-by-side with our Community Manager so both can think together of actions to engage our player base in our games. Not only that but also work aligned with our Visual Designer to create the arts needed for every social media campaign.

This professional will also be responsible for managing paid media campaigns on our social media channels. This includes participating in brainstorm meetings for idea generation, creating campaigns on platforms, and monitoring results.

The Marketing team as a whole is a very integrated team here at ARVORE so every task is almost collaborative in a way, always respecting the expertise and opinions of the main person in charge of course.

Data-wise, our social media person-to-be will also be responsible for reporting and analyzing how each post and campaign is impacting the social media channel in question. How are the likes? The shares? And of course the comments - these in particular are pretty important ‘cause not only the amount of comments in each post is important, but also HOW they are coming. Is the community happy? Are they complaining? Any issue is being reported? In this specific case the ‘Social Media-Community Manager duo’ will have to work together to come up with the best answer for each specific case.

MAIN CROSS-FUNCTIONAL ACTIVITIES:

Marketing Activities:

• Provide support for internal and external Talents team campaigns
• Work side-by-side with the Community Manager, planning, developing and implementing weekly social media strategies aligned with company objectives and values.
• Work side-by-side with the Community Manager, reporting how social media is reacting to each topic we bring to the spotlight in our campaigns, to help him approach our player base in the best way possible.
• Manage Facebook Ads, Linkedin Ads, and Google Ads accounts. Create Campaigns, Ad Groups, Keywords, and other components of Google Ads and Facebook Ads, always aiming to achieve the best results.
• Use analytical tools to evaluate campaign performance and present regular reports to the marketing team. Make continuous adjustments to strategies based on insights from analyses.
• Create our marketing campaigns together with the rest of the marketing team in your specific capability.

MUST HAVE:

• Experience in social media management;
• Experience in managing Google Ads (search, video, and display) and Facebook Ads campaigns;
• Familiarity with social media analysis tools;
• Excellent writing and communication skills;
• Creativity and innovation;
• Be up to date with the most recent trends on social media;
• Be adaptive when it comes to changing plans according to the numbers;
• Know how to deal with the main social media channels in use - Twitter/X, Instagram and TikTok;
• Fast-paced reasoning when it comes to engaging with the audience online;
• Be responsive on social media with our potential (and effective) player base;
• Accuracy and attention to detail;
• Professionalism regarding time, budgets, and deadlines;

• English Proficiency;
• Know at least the basics of social media lingo;
• Intermediate knowledge of Analytics tools (Google Analytics, Hotjar, etc);
• Intermediate knowledge of LinkedIn Ads;
• Intermediate knowledge of Digital Marketing.

NICE TO HAVE:

• Knowledge of advertising campaigns on the chosen social media platforms;
• Being a trend forecaster within the scope of our industry;
• A passion for Games, Movies, TV, Art, Animation, Electronics, RPGs, Theater and narrative experiences would be a great plus;
• Experience in covering events (mobile);
• Google AdWords and Google Analytics certifications;
• Facebook Ads certifications;
• Experience with Waze and LinkedIn Ads;
• Know how to quickly edit videos to use in specific situations such as TikTok content creation.