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2k Brand Social Media Manager

Who We Are

Founded in 2005, the 2K label includes some of the most talented game development studios in the world today including: Firaxis Games, Visual Concepts, Hangar 13, 2K Czech and Cat Daddy Games. Our world-class team of engineers, developers, graphic artists and publishing professionals are stewards of a growing library of critically-acclaimed franchises such as Battleborn, BioShock, Borderlands, The Darkness, Mafia, NBA 2K, Sid Meier’s Civilization, WWE 2K, and XCOM. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms, and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment.

Our vision at 2K is to create a diverse and inclusion environment to “Come as You are and Feel Equipped to do Your Best Work!” We are dedicated to promoting diversity, multiculturalism, and equality in all that we do. Our communities are focused on increased access and personal growth, and their greatness depends on a diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and perspective. We're an equal opportunity employer, and we're excited to build the future of co-living with the world's most hardworking and passionate people.

What We Need

Do you want to build unforgettable engagement and cultivate word of mouth for the brand of 2K, far beyond the universe of our own channels? Do you love understanding the human truths of our fans, our industry, the culture of our company, to truly understand what makes each tick? Do you drive strategic decisions with data, creative ingenuity, and a little bit of guts and heart? This is our company culture. If that’s you, then the rest below will apply.

Our Brand, at large, is looking for an experienced Global Social Media Manager to lead the social media strategy for the Global 2K Brand channels. Under the direction of the Director of Social Media, you will be responsible for developing and implementing the worldwide strategy of the 2K Brand related to our company profile and values, engaging our game campaigns to a wider audience, evergreen cultural trends, and industry participation. This role will also ensure the strategy is applied across our worldwide regional channels.

As the first member of our 2K Brand Social Media team, you will develop social campaign and channel specific strategies for major platforms Instagram, Twitter, YouTube, and champion exploration of platforms TikTok and LinkedIn where our content and engagement tactics will resonate best. You will lead all aspects of the development of creative content across all brand channel pillars that excites, educates, and engages our growing international audience of players and industry followers, from conceptualization to publication and measurement.

This is a meaningful role with growth potential that will require high levels of collaboration and communication across multiple collaborators between Brand, PR, Influencer, Community, and Studio.

What You Will Do

Help define and implement the global social media brand strategy, including methods to engage new fans, retention, and engagement from within current channels, balancing global brand objectives with local territory considerations.

• Co-Lead an Editorial Committee coordinating Corporate Communication, Diversity & Inclusion, and Talent Acquisition content strategy for our channels.
• Run and implement day-to-day global social activities and channel engagement, working with internal cross-functional teams, development teams, and external agencies as needed.
• Collaborate closely and lead new processes for our regional territories to adopt the 2K Brand channel strategy at a global level, and help cultivate their unique regional approaches.
• Develop creative briefs and help coordinate their way through the asset production and approval processes.
• Analyze and develop a reporting cadence on content performance and social sentiment, using data tools and insights to advise decisions. Proactively recommend improvements to the strategic plans, call out potential issues, and offer solutions to assist with problems.
• Establish and advocate for owned and earned channel standards methodologies including content strategy and optimization as well as platform usage.
• Maintain an ongoing content calendar for owned social channels providing visibility and clarity to global partners.
• Build relations and tightly collaborate with the Core, Sports, and Mobile games Social Media teams to ensure their constant alignment with our strategic plans.
• Keep a constant finger on the pulse of social media trends in our industry, entertainment, consumer products, and sports that can encourage and drive our initiatives.

What Will Make You a Great Fit

We are looking for someone with a hard-working point of view on driving social content strategy and engagement for a brand. You are truly eager for this craft and not only want to retain our fans, but feed the culture of 2K at large. You are plugged into internet culture, savvy about regional cultural insights, and have first-hand experience collaborating as part of a global brand team. You should be creative and able to tell engaging stories though social content. Independent, proactive, and always conceptualizing ways to improve what we do to drive engagement and retention, while having the skills to logistically implement ideas and effectively collaborate. You have the capacity to understand and always think about the big picture to make daily decisions that are aligned with the overall global 2K brand strategy. You are very thorough, detailed oriented, and organized while maintaining efficiency.

• Bachelor’s Degree in Business, Marketing, Communications, or a related field.
• Minimum 3 years of social media experience for a large brand
• Experience developing global social strategies informed by regional insights in collaboration with international team members.
• Skilled with enterprise social publishing tools such as Sprinklr, Sprout Social, or Social Bakers, and listening tools like Synthesio, Talkwalker, Spiketrap, Netbase, etc. Including deep understanding of social media Key Performance Indicators and analyzing either on platform, Google Analytics, or related.
• A social media enthusiast with experience building communities on, and practical knowledge of, social media platforms including Instagram, Twitter, TikTok, Facebook, YouTube, etc.
• Excellent verbal and written communication skills; ideally in a variety of mediums including long-form and social media. Previous editorial experience a plus.
• Strong project management skills and high degree of confidence in running multiple projects.
• Solid understanding of social media and its impact on digital content trends is critical.
• And really, you ideally know our portfolio, our history, our icons. Be ready.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.