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Social Media & Digital Publishing Team Lead/Manager Blizzard Entertainment Titles

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Job Description:

Blizzard Entertainment is hiring a Social Media & Digital Publishing Manager, to oversee the day-to-day social media campaign and digital marketing content publishing for Blizzard Entertainment EMEA.

Working closely with Consumer Marketing, Territory Marketing Activation and Communication teams you will thrive in an energetic team environment, be a natural team-player and a functional specialist in all things Social and Digital Marketing.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Drive the (digital) channel strategy to support the ongoing needs across Blizzard Entertainment Franchises and specific regional requirements for EMEA
• Lead transcreation, creative origination and subsequent publishing of content across Social and Digital platforms such as Facebook, Twitter, YouTube and websites including Battlenet for EMEA
• Identify strategic and tactical content opportunities to support key franchises in EMEA and ensure we are delivering against bringing key marketing messages to our players
• Oversee implementation and optimisation of EMEA digital publishing tools including (but not limited to) Sprinklr, Opal & Netbase
• Lead reporting around campaign/content performance utlising a number of in-house and external tool sets
• Work closely with Global Franchise Digital Marketing leads to pitch, develop and execute truly Global digital franchise campaigns
• Manage external agency partners to support with Digital asset transcreation, publishing & reporting
• Partner with cross-functional teams (centrally and locally) to develop and execute local content opportunities
• Develop an effective partnership with the internal Community teams to drive a consistent feedback loop to inform content strategy
• Support the Social Media & Digital Publishing Director with budget setting and management
• Management and leadership of the Blizzard Entertainment Social Media & Digital Publishing team.

Minimum Requirements:

• A Degree level Education (preferred) relevant to the experience required for the role
• 5+ years experience of Social Media and/or Digital Content Publishing experience preferably within the gaming or entertainment sector. B2C experience also an advantage.
• 2+ years experience managing direct reports and influencing colleagues who succeeded under your guidance
• Experience developing and executing Social Media strategies and channel planning
• Experience working with digital content planning tools (e.g Opal), social publishing tools (e.g Sprinklr, Spredfast) and digital reporting/social listening tools (e.g Netbase, Crimson Hexagon)
• Well-versed in working across complex, matrix driven organisations, client or agency-side
• Strong business acumen and proven strategic, analytical and creative abilities
• Demonstrated experience of developing and executing insight-driven integrated marketing campaigns that drove quantitative results at a local or regional level
• Clear self-motivation with a history of exceeding high performance standards
• Ability to build productive relationships by using your excellent written and verbal English skills along with strong stakeholder management skills
• Additional EU language (preferred)
• Ability to handle sensitive and confidential information appropriately
• Demonstrable experience in self-prioritisation of work and appropriately responding to urgent matters
• A willingness to travel should it be required in role
• You will be a self assured, proactive and approachable personality that oozes team spirit with the added extra of being a go-getter and tenacious in nature who can work on their own initiative when required
• Finally, a passion for gaming - particularly Blizzard Entertainment franchises and entertainment would be a distinct advantage