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Social Media Associate

Carry1st is the leading publisher of social games and interactive content in Africa. We work with studios across the globe - from Addis Ababa to Sofia to New York City - to level up their games and scale in dynamic, frontier markets. In addition to our full-stack publishing service, we’ve built a proprietary payments and ecommerce experience which allows customers to pay for digital content, even when they don’t have a credit card.

As our Social Media Associate, you will be responsible for building community around Carry1st’s games and Shop. You will own strategy and day-to-day management of all social media channels to engage our players and consumers in Africa.

Requirements

• Create and deliver on our social media strategy across all of our games
• Work closely with the Marketing Associate to craft social media content for the Carry1st Shop
• Partner with creative and localisation teams to create assets that resonate with players
• Analyze and improve the performance of the game's social media channels
• Collaborate with our Influencer Marketing team to engage content creators in target geos
• Plan, execute, and track new initiatives, and report progress internally and to publishing partners
• Monitor player and community sentiments to provide relevant feedback to Product Team and game studios

What makes you a great candidate?

• A passion for the gaming industry, and for mobile games in particular
• 4+ years of experience in social media marketing on the client side or top digital/advertising agencies
• Strong creative and editorial skills – including language localization
• Experience with social analytics across channels and ability to summarize data into insights
• Experience growing social communities and developing content on social platforms
• Creative, player-first approach

Benefits

What will we offer you?

• The ability to scale one of the fastest-growing companies in Africa
• Mentorship from champions in the industry
• Unlimited room for career growth with support along the way
• Equity ownership

Some additional perks you’ll get access to…

• Co-working excursions and retreats: Teams are encouraged to work from a shared location and visit each other. Carry1st will cover travel expenses, accommodation, and provide you with a daily spending allowance
• Company Equipment Perk: To help set our teammates up for success we make sure you’ve got everything you need to work from home
• Remote working allowance: An additional $600 a year that you can put towards creating your own office space, whether it’s internet expenses, ad-hoc equipment, or putting it towards a co-working space. We don’t mind!
• Birthday Leave: No one should have to work on their birthday! Our teammates can enjoy a paid day off on their special day
• Learning and Development: To encourage continuous improvement, we have a Professional Development Fund to enable teammates to attend courses, conferences and training events
• Social events: Fun and regular company events to relax and connect with teammates

Carry1st is a remote-first company. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger.

Learn more about Carry1st…

• Forbes announced that Andreessen Horowitz led Carry1st’s $20M Series A Extension
• The Hollywood Reporter announced that Nas and Google joined Carry1st’s $20M round
• PocketGamer.Biz announced that Carry1st raised $20 million to create the “Garena of Africa”