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Senior Web Producer

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. We’ve thrilled gamers since 1994, when we launched the original PlayStation. Today, we’re recognised as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role overview:

An exciting opportunity to join a new global team that manages content and operations for PlayStation.com - marketing some of the world’s most popular products, services and experiences. We’re looking for an avid gamer, brand-fanatic and/or a digitally savvy publishing guru – creative, strategic and highly organised.

As a Senior Web Producer you’ll contribute to the global editorial strategy and be responsible for the day-to-day content operations, planning, curation, creation, distribution optimisation and amplification on PlayStation.com and associated outlets. You’ll collaboratively lead projects/initiatives and have a consumer-centric approach for deliverables.

You’re an experienced content producer with an excellent understanding of how to create innovative, engaging and scalable assets - from editorial copy to rich media, short and long form. You will be the point person for key projects - working alongside a team and multiple stakeholders to ensure that content featured on the site is up to date, relevant, and on-brand. You’ll be supporting the global program, editorial process and content strategy that fuels SIE’s (Sony Interactive Entertainment) flagship website (PlayStation.com), in turn driving player engagement and business objectives.

Whether supporting our hardware platforms, our online services, or our games, our team will be responsible for ensuring we have the content that our players are looking for (and our business requires) before they come looking for it.

This is a part of a global team and will require working with a distributed team across multiple time zones, including territory support. Some travel may be required.

What you’ll be doing:

• Actively participate and lead the creative thinking and execution of campaigns and product pages, ensuring the best customer experience
• Lead daily content creation and management on PlayStation.com, including product and campaign landing pages
• Liaise with internal/external global teams to sync, plan, build and publish effective digital content in support of marketing campaigns across software, hardware and services
• Build/Maintain relationships with key stakeholders and cross-functional teams
• Update and/or maintain editorial calendar as needed
• Content lead for designated projects/initiatives – ensuring successful execution of requests, creation, and management of assets for use on PlayStation.com
• Establish best practice, workflow optimisations, and encourage adoption of new web tools/functionality among the editorial team
• Ensure our key user journeys always work as expected
• Ensure content is published to a quality level with a consistent tone of voice
• Support the needs of 36+ territory marketing teams in their BAU management of local web initiatives and timely page activations
• Operational tasks such as localisation, site QA, vanity URL setup, keyword optimisation
• Track and respond to performance data to ensure PlayStation's content marketing initiatives are reaching as wide an audience as possible - driving traffic and engagement (per team KPIs)
• In collaboration with the SEO manager, utilise current SEO techniques to maximise impact of content
• Identify and take advantage of new business opportunities (new platforms, content types, trends, etc.)

What we are looking for:

• Can demonstrate industry experience in creating compelling content/experiences and digital media
• Previous management experience, international team management a plus
• Strong writing skills and a keen eye for detail
• Strong project management skills
• Demonstrated creative thinking ability and digital publishing experience across the full content lifecycle – plan, write/produce, release, test, optimise, measure – in a fast iterative way
• Understanding of the gaming industry, gamer segments, competitive landscape and digital trends
• Experience with CMS (Adobe AEM preferred), web analytics (Adobe Analytics preferred) and Adobe Photoshop; Familiarity with tools such as JIRA/SAP/WRIKE/Slack is a plus
• Literacy in performance data metrics, and how data can be used to deliver personalised and optimised experiences
• Experience with multi-site, multi-language, global site management
• Quick study, resourceful, resilient, highly organised, with a can-do attitude
• HTML and CSS knowledge, with basic understanding of web design best practice
• Commitment to delivering projects on time and confidentially (as needed)
• Excellent prioritisation and multi-tasking skills, with an ability to work in a fast-paced environment with proficiency and professionalism
• Fluent in English with exceptional verbal and written communication skills; proficiency in additional language(s) is a plus
• SEO competency
• Intermediate Microsoft Office Skills (Word, Excel, PowerPoint)
• Flexible and adaptable
• Self starter with passion, energy, enthusiasm to drive results and affect meaningful change
• Views challenges as opportunities, solution oriented, creative problem solver
• Strong interpersonal skills - a team player who is able to lead and work collaboratively within the group, as well as across business units/functions – high emotional intelligence and cultural awareness

Benefits:

• Discretionary bonus opportunity
• Private Medical Insurance
• Dental Scheme
• London Allowance (if applicable)
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

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