Senior User Acquisition Manager

GSN Games
Tel Aviv, Israel
8 days ago
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GSN Games is looking for a Senior User Acquisition Manager to join our fabulous team in Tel Aviv!

Jackpot! About GSN Games: Slots, bingo, cards, and more! Work on incredible games, including a top-10 grossing app, alongside the best in the business.

What You’ll Do:
The Sr User Acquisition Manager will report directly to the UA Director as part of the wider User Acquisition team.

You will:
● Design, create, manage and optimise UA campaigns for our mobile games
● Analyse, own and maintain the performance of our UA campaigns
● Deep-dive into the details of ongoing performance analysis, creative & targeting A/B tests, and accounts housekeeping
● Become the GSN authority in your field: Stay up to date with most recent updates and betas. Make sure GSN Games is using the best in class and cutting-edge practices
● Drive new initiatives: Connect & start business with new partners and technology providers
● Propose, pitch and manage new marketing projects
● Build the high-level strategy and fully execute our UA strategy, through to implementation, optimisation and reporting
● Work directly with the Creative team to produce high-performing acquisition assets
● Work with the Data Analytics team to improve on the reporting and optimisation efforts and scale in a smart and cost-effective way
● Work with our external partners (Facebook, mobile ad networks, agencies, etc.) to implement efficient work processes
● Engage in cross-functional work with the CRM team to consolidate efforts on retention and reactivation to achieve common goals
● Draw relevant insights to feed back to the Product teams and help improve retention and monetisation metrics
● Maintain responsibility for the success of your UA budget, measured via various KPIs such as ROAs, retention rates, and CPA

About You:
● Excellent level of written and spoken English
● 3+ years’ experience in mobile media buying as part of direct response/performance marketing team
● 1+ years’ work experience in an online/mobile gaming company
● Data-driven approach and analytical skills are a must
● You must be data savvy, be passionate about Analytics and able to read & understand the data in order to draw relevant and meaningful insights
● Deep knowledge of Excel required
● Work experience with data visualization tools - Tableau is an advantage
● Ability to visualize data and create digestible reports for management
● Passion for digital marketing & video games
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