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Senior User Acquisition Manager

• Design, create, manage and optimise UA campaigns for our mobile games
• Analyse, own and maintain the performance of our UA campaigns
• Deep-dive into the details of ongoing performance analysis, creative & targeting A/B tests, and accounts housekeeping
• Become the GSN authority in your field: Stay up to date with most recent updates and betas. Make sure GSN Games is using the best in class and cutting-edge practices
• Drive new initiatives: Connect & start business with new partners and technology providers
• Propose, pitch and manage new marketing projects
• Build the high-level strategy and fully execute our UA strategy, through to implementation, optimisation and reporting
• Work directly with the Creative team to produce high-performing acquisition assets
• Work with the Data Analytics team to improve on the reporting and optimisation efforts and scale in a smart and cost-effective way
• Work with our external partners (Facebook, mobile ad networks, agencies, etc.) to implement efficient work processes
• Engage in cross-functional work with the CRM team to consolidate efforts on retention and reactivation to achieve common goals
• Draw relevant insights to feed back to the Product teams and help improve retention and monetisation metrics
• Maintain responsibility for the success of your UA budget, measured via various KPIs such as ROAs, retention rates, and CPA

• Excellent level of written and spoken English
• 3+ years’ experience in mobile media buying as part of direct response/performance marketing team
• 1+ years’ work experience in an online/mobile gaming company
• Data-driven approach and analytical skills are a must
• You must be data savvy, be passionate about Analytics and able to read & understand the data in order to draw relevant and meaningful insights
• Deep knowledge of Excel required
• Work experience with data visualization tools - Tableau is an advantage
• Ability to visualize data and create digestible reports for management
• Passion for digital marketing & video games