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Senior User Acquisition Manager

The Sr User Acquisition Manager will report directly to the UA director as part of the wider User Acquisition team.

· Design, create, manage and optimise UA campaigns for our mobile games

· Analyse, own and maintain the performance of our UA campaigns

· Deep-dive into the details of ongoing performance analysis, creative & targeting A/B tests, and accounts housekeeping

· Become the GSN authority in your field: Stay up to date with most recent updates and betas. Make sure GSN Games is using the best in class and cutting-edge practices

· Drive new initiatives: Connect & start business with new partners and technology providers

· Propose, pitch and manage new marketing projects

· Build the high-level strategy and fully execute our UA strategy, through to implementation, optimisation and reporting

· Work directly with the Creative team to produce high-performing acquisition assets

· Work with the Data Analytics team to improve on the reporting and optimisation efforts and scale in a smart and cost-effective way

· Work with our external partners (Facebook, mobile ad networks, agencies, etc.) to implement efficient work processes

· Engage in cross-functional work with the CRM team to consolidate efforts on retention and reactivation to achieve common goals

· Draw relevant insights to feed back to the Product teams and help improve retention and monetisation metrics

· Maintain responsibility for the success of your UA budget, measured via various KPIs such as ROAs, retention rates, and CPA

· Excellent level of written and spoken English

· 3+ years’ experience in mobile media buying as part of direct response/performance marketing team

· 1+ years’ experience in managing Google UAC campaigns in large scale.2+ years’ work experience in an online/mobile gaming company

· Data-driven approach and analytical skills are a must

· You must be data savvy, be passionate about Analytics and able to read & understand the data in order to draw relevant and meaningful insights

· Deep knowledge of Excel required

· Work experience with data visualization tools - Tableau is an advantage

· Ability to visualize data and create digestible reports for management

· Passion for digital marketing & video games