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User Acquisition Manager

Rovio
Helsinki Metropolitan Area
1 year ago
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Mixing the world-class expertise of six different crafts – Product Marketing, User Acquisition, User Experience Research, Market Intelligence, Marketing Video Production, and Player Experience, our Marketing team’s main mission is to fuel the growth of our games portfolio. Largely embedded within game teams and in close collaboration with a large variety of stakeholders, our role is to identify, anticipate and make sure to satisfy our target audiences’ needs and wants. We do this across all touchpoints – from early research on new concepts, to how we reach out to millions of players through our marketing campaigns, or to how we engage them through our social networks and other discussion platforms.

The UA team consists of people excited about data-driven growth, who don’t accept the status quo but always seek to improve and automate workflows. Our team is growing and we are currently looking for a motivated, collaborative, and analytical User Acquisition Manager in Helsinki.

Your responsibilities will include (depending on the seniority):

Who we think will do great in this role has:

You’ll get some bonus points if you have:

Recruitment process:
First meeting: Before diving deeper into your competencies, we would like to know who you are and what motivates you. You will be meeting with the Hiring Manager where you can learn more about Rovio and the specifics of the role.
Test: We’d like to learn more about your UA skills with a UA task. The task will take you a few hours.
Second meeting: You will meet the UA team and have the opportunity to present your task results.
Final meetings: You will meet the relevant stakeholders from other teams. Our aim is to get a clear overview of your skills, how you would fit with our working culture, your ambitions and where we can help you develop.

User acquisition helps our games to grow their user base by finding the most valuable target audiences. The craft relies heavily on data and changes rapidly; sometimes the learnings expire in a matter of months. This requires fast thinking, openness to venture out from comfort zone and reading into the smallest of indicators in the data. Close communication with multiple different teams is vital and makes the job interesting. Showing an ad in the right place at the right time to the right person sounds almost impossible but the UA team makes it possible.

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We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.

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