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(Senior) User Acquisition Manager - Real Time Advertising (all genders)
4 years ago
Goodgame Studios is a leading free-to-play, online games development company. We operate across web and mobile platforms and cater to over 300 million registered users worldwide. With a rich talent pool of employees from more than 40 nations, we are among the largest German employers in the gaming software industry. Our aim is clear: We want to entertain millions of players around the world with our games, therefore we joined the Stillfront AB in 2018. Stillfront AB is a group of independent creators , publishers and distributors of digital games - with a vision to become the leading group of indie game creators and publishers.
As (Senior) Online Marketing Manager - Real Time Advertising (all genders), you will independently devise, manage, and develop your own programmatic performance marketing campaigns through multiple demand-side platforms. Your role will include the responsibility to measure the effectiveness of the campaigns as well as optimize them accordingly based on analyses of the upper conversion funnel and in-game behavior of our users.
Your job:
- Plan and execute worldwide RTA campaigns to acquire and retain players for our mobile apps and browser games
- Monitor and optimize the RTA campaigns according to profitability goals and analyze the related KPIs
- Create your own strategies and optimization measures based on the detailed evaluation of the performance of the campaigns and the overall channel
- Further develop the marketing tech stack to support RTB
- Work closely with other marketing channels and departments (e.g. conversion, business intelligence, marketing tech) to maximize the effectiveness and efficiency of your advertising measures
Your profile:
- Successfully completed degree in business or another field related to marketing
- In-depth knowledge in managing online marketing campaigns on CPM or CPC basis, experience in managing RTB campaigns through DSPs
- Very good analytical and conceptual skills
- Extensive knowledge of Excel and a head for numbers
- Good team player and a decisive and proactive way of working
- Very good knowledge of English, spoken and written
We provide:
- Working in a very profitable company with high UA budgets in a competitive environment
- Flat hierarchies, no micromanagement - you get responsibility and can make decisions yourself
- An international team of dedicated experts
- Competitive pay and benefits and a good work-life balance
- Leading technology and analysis opportunities, that give you the freedom to innovate
We look forward to receiving your application in English (cover letter, CV, references, degree) as well as your salary requirements and earliest possible starting date through our online application form.
Your contact person for this job offer is Frederike Schirmer.
Goodgame Studios is an equal opportunity employer. We encourage and support diversity and welcome all qualified applications.
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