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Senior User Acquisition Analyst
1 year ago
GSN Games, the leading developer in mobile and social games, is seeking a Sr. UA Analyst to join our User Acquisition with a passion for optimizing publishing of world-class mobile games to join our casual games studio based in San Francisco.
About the GSN Casual Games Studio:
Our studio consists of a talented group of game artists, designers, engineers, product people and marketers who craft industry-leading mobile games providing very high quality experiences. This studio is the home of Solitaire Tripeaks by GSN, the #1 revenue solitaire game on mobile that has quickly grown into one of the top grossing games on both iOS and Android.
What You’ll Do:
As a valued member in the Puzzle Studio’s Marketing/UA group, your goal (and success) will be to take our mobile games to millions of passionate gamers around the world, working closely with the UA, Data and Product teams to manage and scale our ad campaigns on SDK ad networks in a data driven approach. If you are fun and energetic, and enjoy using your analytical mind for critical thinking, you will love working at GSN Games!
Our ideal candidate has some intensive, hands-on experience doing user acquisition at volume, with experience at an agency - or even better, a game company - but now you’re looking to use your experience on a top 50 game, really building success on success. You know how to use your instincts to get to the best jumping-off point, but you’ve learned to embrace data that tells you what’s *really* effective.
You will:
- Create and manage user acquisition campaigns on different networks across search, social, sdk networks, DSP’s and other emerging channels
- Work directly with advertising partners to run performance marketing campaigns
- Track, analyze, and report on campaign performance using advanced LTV and cohorts analysis, uncover growth and optimization opportunities.
- Establish relationships with new advertising partners and test new traffic sources
- Investigate market trends and provide actionable recommendations to the team
- Analyze the results of acquisition cohorts and perform optimizations to reach our goal KPI’s
- Designing and executing tests to maximize partner delivery
- Leading initiatives cross functionally and collaborating with other teams
- Presenting results to the studio and management
- Working closely with creative team and creative agencies to provide feedback and suggestions for tailored creatives
About you:
- Previous experience working with Mobile Ad networks in a mobile direct response advertising campaign
- Self starter with 4+ years experience in mobile acquisition at scale and conducting analysis on large data sets
- Able to push advertising partners to execute on the behalf of the company
- Able to dissect KPI’s and establish benchmarks through data
- Have a working knowledge of user acquisition funnel and partners needed to track every step of the way
- Understanding of attribution and MMP’s, preferably Appsflyer
- Strong attention to detail and the ability to communicate results
- Advanced Microsoft Excel, Tableau or other data visualization
- Creative problem solver
- Ability to work independently or with a team
- Bachelor’s degree in a quantitative discipline a plus (mathematics, statistics, computer science, economics)
- Bonus points if you have strong understanding of SQL and data tables, able to pull raw data and stitch together from multiple sources and derive actionable insights.
- Bonus points if you have web experience
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