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Senior UA Manager

We are looking for a Senior UA Manager to join our marketing team as a campaign and monetization

manager. We strive to build a strong, positive culture where team skills are valued as much as technical

skills. We’re looking for candidates with experience supporting a high-quality product, using sustainable

development practices and a continuous improvement mindset.

Your expertise will directly affect Big Huge Games’s growth strategy and success. The Senior UA

Manager executes and manages performance marketing campaigns for BHG’s games. This person must

be creative, analytical, detail-oriented, and highly driven. They will develop, execute, analyze and

optimize marketing campaigns; the ideal candidate will have experience in marketing-campaign management and insight

into the mobile game industry.

Responsibilities

● Performance marketing campaign management and optimization for BHG’s current and future game titles

● Profitably manage sizable monthly spend through ownership of several key marketing channels such as Google Adwords, Facebook, ironSource, Vungle, Unity and others

● Act as a primary point of contact for advertising partners

● Support, under manager supervision, in reporting, optimization and UA strategy, and provide data and analysis to manager for budget planning

● Find, vet, and test new traffic sources

● Own the dashboards and reporting for Ad monetization

● Work with Marketing Director to analyze user data and perform forward looking thought experiments about user cohorts

● Forecast expected revenue from user groups

● Set goals for JR team members and validate reporting

● Perform data analysis with excel or SQL

● Manage insertion orders and partner legal documentation

Qualifications

● BA/BS (or equivalent training) in Marketing, Economics, Computer science or related field

● 4-6 years of performance advertising/marketing experience in digital marketing

● 3+ years of marketing experience in mobile gaming or app space preferred

● Experience in quantitative analysis/reporting, preferably in the gaming industry

● Demonstrated excellence in organizational skills, attention to detail and ability to multi-task

● Understanding of game data and analytic suites

● Excellent interpersonal and communication skills

Our headquarters are located in Timonium, MD. While we prefer MD-based candidates, with mutual agreement, we can accommodate a remote work environment for candidates from a few approved states.