Senior UA / Admon Manager

Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, fintech, and web3, we scale awesome content in frontier markets by solving hard problems. We develop, licence, and publish games and monetize them effectively with our proprietary platform. We are backed by blue-chip investors like: Andreessen Horowitz, Google, Riot Games, Bitkraft, and Nas.

As Senior UA / Admon Manager, Games you will be responsible for user acquisition for multiple games, establishing our multi-channel strategy while optimizing for performance. You will also be responsible for optimizing the ad waterfalls for these games in order to drive solid acquisition. Reporting to our Head of UA/Monetization, you’ll work closely with our Creative, Data, Growth, and Product teams to own and scale this central part of our ambitious growth strategy.

You will...

• +4 years experience of in-house or marketing agency experience with a proven track record of scaling paid media channels for a mobile gaming app
• Experience in ad operations on Applovin MAX or Ironsource, setting up and optimizing waterfalls for different tiers and geos, AB testing, and setting up capping and pacing
• Highly analytical – comfortable analyzing and interpreting complex sets of information and communicating recommendations in a clear, effective way.
• SQL and Python / R knowledge a huge plus
• Understanding of full-funnel marketing strategies and applicable KPI's

Requirements

• 4+ years experience of in-house or marketing agency experience with a proven track record of scaling paid media channels for a mobile gaming app
• Experience in ad operations on Applovin MAX or Ironsource, setting up and optimizing waterfalls for different tiers and geos, AB testing, and setting up capping and pacing
• Highly analytical – comfortable analyzing and interpreting complex sets of information and communicating recommendations in a clear, effective way.
• SQL and Python / R knowledge a huge plus
• Understanding of full-funnel marketing strategies and applicable KPI's
• Hyper-organized, detail-oriented, self-motivated

Benefits

Carry1st is a fast-growing, dynamic place to work. And while we are laser focused on building the flagship mobile internet company in Africa, our team is fully remote and 100% global - with people in 25+ countries! At Carry1st, you will…

• Build awesome, industry-changing products, every day
• Grow with a VC-backed startup at the intersection of gaming, fintech, and web3
• Work from anywhere in the world with international teammates
• Own shares in the Company - enabling you to benefit from the value you create

Some additional perks…

• Co-working excursions: Travel to meet your colleagues in cities around the world
• Awesome equipment: Get everything you need to work effectively
• Remote working allowance: Put an additional $600 / year to optimise your WFH experience
• Learning and development: Attend courses, conferences and training events
• Social events: Participate in regular company events to relax and connect with teammates
• Birthday leave: Enjoy a paid day off on your special day

We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!

Learn more about Carry1st…

• Andreessen Horowitz shared why they invested in Carry1st
• VentureBeat announced that Carry1st has raised $27 million to develop and publish mobile games in Africa
• Remerge hosted Cordel on a podcast to discuss Carry1st and the African gaming market