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Senior Social Media Manager - Diablo

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Job Title: Senior Social Media Manager - Diablo

Reports To: Director, Global Marketing - Diablo

Department: Consumer Marketing

Location: Irvine, CA

Job Description:

Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead Diablo into a new era through social media.

As the Senior Manager, Social Media for the Diablo franchise, you will be the driving force behind the brand social strategy, social creative development, and execution of digital marketing campaigns across online platforms for all Diablo titles. The Senior Manager, Social Media will have a thought leadership position inside the organization as it relates to how Diablo represents itself and engages players online.

In addition to knowledge of and passion for the Diablo universe, the ideal candidate will have deep social media experience at an agency or on the client-side in the gaming, entertainment or tech industries with demonstrated creative and strategic prowess. This position requires an expert in digital marketing who is a proactive self-starter constantly looking to push the envelope with innovative and clever ideas with familiarity of other aspects of marketing such as paid media and influencers.

Covid-19 Hiring Update: We’re currently in a work-from-home model, and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position but will transition to at least a partial in-office position based out of Irvine, CA. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.

Responsibilities:

• Lead social media strategy development and execution for Diablo, including, but not limited to: Twitter, Instagram, YouTube, Facebook, TikTok, Twitch, and Snapchat
• Push the boundaries of creativity and bring to life provocative first-to-market activations with Blizzard Entertainment’s iconic, only M-rated franchise, Diablo
• Manage production, reviewing creative and ensuring executional success among internal and external creative teams
• Bring new and big ideas to the table with a digital/ social first mindset, as well as collaboratively build on others’ concepts to deliver game engagement and build passion for the franchise
• Partner with Global Marketing leads to prioritize opportunities and set digital marketing goals in support of key marketing beats
• Organize the global Diablo social editorial calendar and operation, aligning key stakeholders
• Define and update social best practices, informing and aligning regional partners on global strategy to tailor and optimize market-specific strategies and tactics
• Work effectively with internal cross-functional teams including Commercial, Consumer Marketing, Growth Marketing, Public Relations, Events, and Partnerships to drive 360 campaigns
• Drive social media reporting, insights, and delivery through the use of analytics tools, including Sprinklr
• Utilize learnings to inform and support the creative approach, as well as drive KPI's across platforms and campaigns

Requirements:

• 5+ years experience in social media at an agency or on the client-side as a Social Strategist or Digital Marketer within Gaming, Entertainment or Tech industries
• Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/ partners
• Highly organized and very detail-oriented with solid project and budget management experience
• Familiarity with the gaming industry and overall enthusiasm for gaming
• Experience managing direct reports and/or working with 3rd Party agencies
• Appetite for all things digital and social -- up to date on the latest platforms and technologies and desire to identify opportunities for strategic brand involvement
• Understanding of brand social strategy and ability to develop marketing briefs that inspire cutting edge creative work
• Fluency in both the creative and analytical sides of digital marketing with working knowledge of social platforms and tools such as Sprinklr and native platform analytics tools
• Self-starter mentality and track-record for clever social ideas with desire to identify opportunities for strategic brand involvement
• Ability to effectively interact with internal/external stakeholders and all levels of management with exceptional skills in preparing and presenting materials across varying audiences
• Bachelor’s degree in communications, journalism, public relations, or marketing or equivalent field.