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Senior Product Marketing Manager

WHO WE ARE

NCSOFT is one of the leading gaming publishers in the world. At NCSOFT West, we manage the portfolio, initiatives and game services across the Americas, Europe, Australia and New Zealand. Together we operate many of the most successful and influential massively multiplayer online games in the industry, welcoming hundreds of millions of players daily into exciting living worlds for extraordinary adventures.

WHO YOU ARE

The Senior Product Marketing Manager is the vision holder for the marketing and promotion of key, top-tier titles within the mobile portfolio. In this role, the successful candidate will be responsible for creating and executing cohesive, full lifecycle marketing strategies, working cross-functionally with both internal and external stakeholders, including Product & Studio, PR, Community, User Acquisition and other central teams

RESPONSIBILITIES:

• Work cross-functionally with development, publishing and marketing teams to plan, execute and measure robust mobile marketing plans and go-to-market strategies, including pre-launch, launch and post-launch campaigns
• Own title-specific ASO strategies, including regular reporting and optimization strategies for both the Appstore and Google Play
• Conduct in-depth market and consumer research to develop overall market positioning, creative strategies, audience targeting and consumer segmentation
• Generate detailed financial forecasts on an ongoing basis at the product level and conduct ROI analysis on marketing campaigns
• Prepare and manage asset creation and coordination with internal and external Creative teams, including detailed creative briefs and in-depth quantitative and qualitative analysis for iterative design
• Work with the UA team for ongoing campaign creative optimization, and to conduct regular A/B testing
• Work with the Product Management team to identify product growth and insights to best influence the long-term product roadmap and LiveOps strategies
• Prepare and execute detailed social media strategies that effectively leverage video, streaming, influencer and new platforms
• Own optimization of the overall marketing funnel
• Prepare ongoing reporting for senior management regarding marketing performance

REQUIREMENTS:

• Bachelor's degree in Marketing or equivalent
• 4+ years of mobile game product marketing experience
• Previous experience managing multiple titles simultaneously
• Strong project management skills
• Previous experience in writing/proofing customer-facing copy
• Proven experience conducting quantitative and qualitative analysis for user acquisition, particularly with advertising creative
• Previous experience planning, executing and measuring top-tier influencer campaigns
• Previous experience with storefront ASO and browser SEO
• Previous experience developing and executing social campaign and messaging strategies on an ongoing basis
• Previous experience in developing robust financial forecasting at the product level
• Previous experience working with agencies and outsourced partners

PLUSES

• MBA and/or direct post-graduate marketing education
• Experience working both cross-functionally and cross-border; experience working with Asian developers a big plus
• Experience working with AAA IP's
• Launched at least 1 top 100 grossing title