Senior Product Marketing Lead, Pokémon Go

Come onboard and help craft how real-world games are positioned and presented to the world! You will build and drive regional product marketing strategies for one of the biggest mobile games ever - Pokémon GO. Part creative, part analytical, this role will make you flex your strategic and tactical muscle to help launch and run campaigns, drive growth, increase retention and build user happiness in our quest to get the world exploring more with our games. Niantic’s games are distinct from typical casual mobile games, and so is our marketing strategy. You’ll be responsible for leading an array of initiatives across multiple player touchpoints. And, most meaningfully, you’ll have tons of fun.

Responsibilities

• Lead a team of Country Marketing Managers in the UK, France, Germany, Spain and Italy
• Adapt global product positioning so that marketing initiatives are reflective of cultural and behavioral nuance
• Define and implement go-to-market, engagement & retention strategies in close coordination with cross-functional teams
• Build relationships with key internal and external collaborators, both regionally and with distributed global teams
• Work closely with live event / experiential teams to ensure our real-life events are delivered and marketed to the highest standards of quality and impact
• Analyze and interpret product and marketing metrics; suggest improvements or revised marketing strategies and tactics, where/when relevant.
• Take ownership of the EMEA product marketing roadmap and corresponding critical metrics, providing regular updates on progress to senior management
• Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.

Qualifications

• Educational background in Marketing, Computer Science, Business Administration, or a related field, with a Bachelor’s degree or equivalent experience.
• 8+ years of relevant marketing experience (ideally in F2P/freemium businesses on mobile)
• Experience of directly leading teams of agile, high-performing product marketers
• Experience with highly cross-functional teams and the ability to lead complex projects with multiple partners and priorities across time zones
• Extensive knowledge of the mobile marketing mix, including UA, performance marketing, content management, social media, community management, influencer partnerships, and direct marketing channels
• Ability to develop the right systems and ways of working so our agency partners are delivering efficiently against our key objectives
• Online data measurement and analysis of products, customers, and local markets (ideally in the mobile apps/gaming space).
• High levels of commercial acuity and awareness
• Strong leadership, initiative, with outstanding communication skills
• Passionate about analyzing products, customers and market dynamics.
• Ability to work in a fast-paced hybrid environment and be sufficiently adaptable to handle dynamic situations with little advance notice

Plus If...

• Passionate about Niantic games!

The total compensation package for this position includes a new hire offer base salary range of £103,500.00- £115,000.00 + bonus + equity + benefits. Required in-office 2 days on Tuesday and Thursday.

Individual pay within this salary range is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers' page.

Join the Niantic team

Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon played by tens of millions of people each month. Niantic’s other ground-breaking titles include Pikmin Bloom, Peridot and most recently Monster Hunter Now.

We believe that cultivating a workplace where people are supported and included is critical to creating great experiences for our communities.

Niantic is a hybrid first company. We believe in-person interaction and collaboration champions creativity and a sense of community. Our hybrid work schedules allow for a mix of remote and in-office work.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving. We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich. #LI-HYBRID