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Senior Product Manager

Job Summary:

Product is at the heart of what we do. In joining the growing Square Enix Mobile Publishing team, you’ll be taking the lead on one or more games and ensuring we make the best games possible. As the bridge between the audience and the developers, you’ll be responsible for defining the MVP, identifying key features and determining the USPs whilst working closely with creative and technical direction to establish the quality bar.

You’ll deepdive into market opportunities highlighted by the Market Research Analyst benchmarking and deconstruct games to evaluate potential features. You’ll also collaborate with the Product Lead and other Product Managers to manage, launch, promote and maintain F2P product game streams through the full life cycle (LiveOps, Balancing, Economy, etc.), define the promotions and event strategy during the life cycle of different projects. You’ll work hand-in-hand with the Producer regarding feature design/priorities and proactively drive it with cross-functional teams.

As a senior role you’ll also be mentoring more junior members of the team, and part of the group responsible for ongoing education around the mobile market for the wider company.

Requirements

Key Deliverables:

• Analyze market data and deliver insightful product performance analysis working hand-in-hand with the Market Research Analyst.
• Analyze and deconstruct games or features in identified subgenres in order to provide insightful information to the Product Lead and rest of the team.
• Analyze game data and deliver insightful product performance analysis working hand-in-hand with the Game Data Analyst.
• Collaborate with the Developer team to clearly define and carefully craft the Player Journey, ensuring we keep players engaged from the First Time User Experience to the Elder Game Experience.
• Build player models, business forecasts, and ultimately knowledge learnings / next steps post-feature updates with the Game Data Analyst
• Design, balance and aim at continuously improving all the live features related to the product stream(s) of focus, together with the Developer
• Accountable for incorporating feedback and insights from other departments (Analytics, UX Design, User Research, Players Feedback…) to design features in collaboration with the Developer team that will positively impact the KPIs of the games.
• Collaborate with the Product Lead and propose meaningful A/B tests and report on the key findings to improve and optimize the main KPIs of the game (engagement / retention / virality / monetization).
• Collaborate in the creation of KPI dashboards and help to identify tools and systems that the company needs to build, improve and refine in order to be able to take the best decisions in game at every moment.
• Identify and assess developers based on their subgenre experience that could fit our games portfolio
• Collaborate with the Market Research Analyst and Product Lead to deliver Market & Competitors analysis, with special focus on the games operating directly in the same category to ensure that product decisions are based on well-thought out in-depth competitive analysis.

Key Stakeholders:

• Director of Live Ops
• Product Managers
• Director of Mobile Publishing
• Market Research Analyst
• User Acquisition Manager
• Producers
• Ad Monetization Manager
• Player Experience Manager

Knowledge & Experience

Essential:

• Product Management experience in Mobile F2P industry.
• Managed LiveOps of mobile F2P titles in a similar role
• Experience working in Tech multidisciplinary teams.
• Experience A/B testing design assumptions to maximize KPIs of a feature.
• Experience building models and defining data needs.
• Experience analyzing large amount of data and being able to synthetize it into actionable take aways.
• Proficiency in Excel.

Desirable:

• Experience with Atlassian products (Jira & Confluence).
• Experience developing mobile games from concept to launch.

Competencies, Skills & Attributes

Essential:

• Results-oriented.
• Enjoys working with high level of autonomy.
• Ability to balance metric-based decisions.
• Exceptional analytical skills.
• Excellent communication and interpersonal skills.
• Meticulous in detail to ensure execution quality.
• Able to work on multiple tasks.

Desirable:

• Knowledge of 3rd party tools (analytics, ad mediation and in-app marketing) is a great plus.

Other:

• Passion for mobile games and games overall.