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Senior PR Manager

Job Summary:

The Senior PR Manager is assigned to the Project Teams group within the Square Enix Europe Marketing/PR organisation.

The role requires high level strategic leadership vision, skills, and experience. You will be responsible for creating the Regional PR Strategy for assigned projects, ensuring that the Territory PR plans are in line with the strategy.

Additionally, as a PR Regional Lead for assigned projects, you will be the primary point of contact with the development teams on Regional PR topics.

Ensure delivery of Regional PR strategies on time and within budget.

Requirements

Key Responsibilities:

• Build Regional Strategic PR plans, obtaining the approval of the plan from the SEW Head of Communications and the Project Strategy Lead. Build the plans within the approved PR templates.
• Define the Regional PR objectives & communicate measurable goals for achieving them, to drive awareness & consumer engagement.
• Work with the Western Strategic Lead to develop and input PR for the Western Strategy Plan.
• Work with the territory PR stakeholders to ensure that the Territory market requirements are considered and included in the Regional Strategy plan. Evaluate territory PR plans, to ensure that they are aligned with Regional Strategy.
• Collaborate with the other Regional PR Lead for the Americas Market in your Project Team, to get alignment on overall strategy, with regional requirements being considered.
• Organise kick offs with Territory PR teams and lead these kick off meetings.
• Set & manage PR budgets for your Project Assignments, in agreement with the Strategic Project Lead.
• Build a detailed understanding of the products you are responsible for and be able to champion/deliver high impact presentations as required.
• Work with the Territory PR teams to determine Regional & Territory PR event strategies. Support the Territory PR teams on the executions of the events, as needed.
• Work with internal stakeholders in a collaborative manner.
• Ensure that all assets are created to support the Regional Strategic Plan, which includes specific territory requirements.
• Manage and develop any direct reporting PR staff.
• Other responsibilities include, but not limited to:
  
  • Copy creation across variety of disciplines – press releases, PR activities etc.
  • Co-ordination with development teams & Americas PR teams for global announcements and activities.
  • Build effective working relationships with PR teams & other stakeholders and champion PR needs where required.
  • Generate coverage and editorial ideas. Work with the Territory teams to execute.
  • Co-ordinate announcements, game codes and creation/ asset distribution to territory PR’s.
  • Compile Regional summary reports
  • Coordination of press events and conferences
  • Ad hoc tasks as and when required.

Key Stakeholders:

CMO, Executive Directors, Marketing Directors, Head of Communications, Snr PR Directors, PR Directors, Development studios, Territory PR teams, Social Media & Influencer teams, Digital Owned Channels team, Consumer Insights team.

Knowledge & Experience:

Essential

• Proven track record of PR gained in the videogames or entertainment sector, ideally at a videogame publisher.
• Proven experience planning and executing PR campaigns.
• Strong writing and creative skills.
• Ability to adapt quickly and effectively to changing deadlines without compromising quality.
• Creative thinker with common sense and ability to take initiative, identify potential problems/issues and react/advise accordingly.

Desirable

• Degree or diploma in PR, marketing, or a related field

Competencies, Skills & Attributes:

Essential:

• Results oriented, outgoing, self-motivated and well organised.
• Ability to develop and manage strong relationships and collaborative skills.
• Extremely well organised, excellent time management and ability to coordinate multiple projects.
• Excellent organisational, planning and project management skills.
• Good written and spoken English.
• Good interpersonal and communication skills.
• Strong team player in a multi-cultural environment.

Other

• This individual must be a team player, resilient, diplomatic and resourceful. You must also enjoy working in a fast paced, lively, constantly changing and evolving environment.
• Able and willing to travel internationally for press trips, studio visits and trade events and work non-standard hours where required.
• Active gamer with a proven passion for gaming.