Senior Media Planner, FPS & AA

Electronic Arts
Redwood City California United States
6 days ago

NA Sr. Media Planner, FPS & A/A – Integrated Planning


Our Marketing Team at large exists to tell the story of Electronic Arts and expand the positive power of play. This encompasses all our amazing games and experiences, including The Sims, Madden NFL, FIFA, Apex Legends, Battlefield 2042, and It Takes Two (Game of the Year, 2021). At the forefront of building meaningful relationships with our players around the world, we’re a multi-functional group driven by social purpose and inclusive values. We develop the strategic vision of our products, run world class multi-channel campaigns, execute on innovative global engagement across all touch points, and make sure our brand is consistently awesome everywhere we show up.

Growth Marketing - Integrated Planning

Growth Marketing exists to accelerate our technology and growth capabilities so we are at the forefront of digital marketing. Through technology and an audience-first approach, Growth Marketing focuses on data-driven decision-making, process simplification, and driving increased output, productivity, engagement, and revenue.

Within Integrated Planning, t he NA Senior Media Planner, FPS & A/A assists in the planning and activation of paid media in North America across Apex Legends, Battlefield, Star Wars and EA Original franchises This position will report into the Senior Manager, FPS & A/A as a part of the newly formed Integrated Planning team responsible for taking an audience first approach to plans across paid and owned channels to maximize growth.

The NA Senior Media Planner is responsible for coordinating the briefing, planning and activation of paid media for our FPS and Action/Adventure franchises in North America. This person will take a data driven approach to planning by understanding past campaign performance, local player behavior and consumption habits, to inform our local media plans. The NA Senior Media Planner, FPS & A/A is a key member of the FPS & A/A Pod, managing the media agency to deliver media plans and activations across North America.



US COMPENSATION AND BENEFITS The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs. BASE SALARY RANGES • California (depending on location e.g. Los Angeles vs. Sacramento): º $78,500 - $119,650 • New York (depending on location e.g. Manhattan vs. Buffalo): º $73,150 - $119,650 Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby (following 1 year of service), medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

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