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User Acquisition Manager
2 years ago
The Bungie user acquisition team is searching for a User Acquisition manager to help lay the groundwork for our ‘free-to-play’ user acquisition (UA) initiative. As a experienced UA professional, you excel in building and executing innovative acquisition campaigns. Tough challenges are opportunities to create a competitive advantage, as you relentlessly experiment and challenge assumptions to push media buying boundaries and possibilities.
Gone are the days of single platform acquisition and measurement. In this role, you will partner closely with the analytics and creative teams; pioneering new ways to buy and track multiplatform (game consoles, PC) performance - ensuring the right audiences are met with a compelling value proposition. Your work will be critical to shaping Bungie’s paid media strategy and platform for years to come.
RESPONSIBILITIES
- Executes user acquisition strategy alongside marketing vendors and internal teams
- Optimizes, and effectively manages paid media campaigns, defining new tactics in a growing field
- Manages relationships with marketing channels, influencing partner roadmaps towards improved acquisition performance
- Maintains a high level, up-to-date understanding of ad platform best practices
- Partners closely with Analytics and leadership teams with key performance indictor development
- Tests new sources of traffic, products, creative concepts, and targeting ideas under a measured framework
- Innovates user acquisition through campaign experimentation, building upon established practices in unconventional ways
- Performs detailed analysis evaluating marketing campaign performance
- Works closely with area and project leadership on acquisition strategy alignment during global campaign launches
REQUIRED SKILLS
- Proven experience running performance oriented, UA campaigns - ideally with a ‘free-to-play product’
- Hands on campaign management experience with Facebook and Google ad platforms. Experience working with programmatic DSP also a plus (managed or self-serve)
- A track record of successfully managing a six-figure monthly UA budget above target KPI
- Knowledge of tracking or attribution providers, and how to leverage these platforms to improve campaign performance and insights
- Creative problem-solving acumen with the analytical rigor to confirm or invalidate assumptions
- Ability to collaborate effectively with other teams
- Excellent oral and written communication skills
- Proficient in Microsoft Excel, SQL proficiency is a plus
- Passionate about video games!
In 2022, most Bungie employees will adopt a flexible schedule working from home part time (outside of positions identified as either 100% onsite or fully remote in CA, FL, IL, NC, OR, TX, and WA). Currently only a select range of positions are available for full-time remote work in CA, FL, IL, NC, OR, TX, and WA (please review location for details). Prospective employees located outside of CA, FL, IL, NC, OR, TX, and WA will need to establish residency in one of the states we are compliant in within 45 days of a start date. Bungie’s work from home, flexible work schedule, and remote policy is subject to change at the company’s discretion.