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Senior Marketing Manager

Senior Marketing Manager

About Roblox

Roblox’s mission is to bring the world together through play. Every month, our global community spends over 2.5B hours on our platform exploring millions of immersive digital experiences. We believe in building a safe, civil, and diverse community—one that inspires and fosters creativity and positive relationships between people around the world.

We’re looking for someone who’s eager to take on a meaningful role and be part of the meteoric success of Roblox. We want team members who believe in the power of play and take it seriously, but aren’t afraid to have fun while they’re doing it. Are you ready to take Roblox – and your career – to the next level?

Much like our platform, the possibilities at Roblox are limitless. We’re looking for someone who’s eager to take on a meaningful role in the ongoing success of Roblox on a massive scale. Someone who takes play seriously, but also isn’t afraid to have some fun either. If that someone is you, let’s talk.

Role Overview

We are searching for a self-motivated individual who is a creative thinker, but also thrives in detail. You will be responsible for providing marketing strategy and creative execution of marketing initiatives across multiple platforms and partnerships as well as running event marketing for the company.

You will also work with a cross-functional set of stakeholders across the company including developer/ad operations, product management, developer relations, and brand partnerships, in execution of marketing initiatives.

Responsibilities

Brand Partnerships – Work cross-functionally to develop and execute unique partnerships with top brands and artists. Come up with creative ideas, create pitch decks and execute the vision from beginning to end marking it come alive on Roblox platform.

App Store Promotions - Collaborate with business development team to create effective marketing key beats across Google, Apple, Microsoft, and Amazon platforms.

Event Marketing - Own strategy and execution for marquee Roblox event that bring hundreds of top developers together to celebrate, learn, and network digitally or in real life. Opportunity to develop Roblox international event strategy to support expansion in key territories. Creating and supporting a premium internal company tour experience that can be accessed digitally and IRL.

Licensing – Work closely with the business development team to support marketing efforts across Roblox licensing initiatives in toys, merchandise, and books. Help bring Roblox brand live with retail and digital executions of Roblox products across multiple categories.

Creative Development – Partner with internal digital creative and AV team to produce compelling cross-channel marketing elements for Roblox brand, licensing, events, and partnerships.

Fandom Experiences - Create one of a kind program to help Roblox fans around the world experience behind the scenes magic of Roblox HQ digitally.

Requirements

• BA/BS degree at a minimum
• 8+ years of work experience with a proven track record in driving marketing programs
• Effectively communicates and presents to a variety of audiences (business and technical) and stakeholders at various levels, including executive team.
• Demonstrated ability in launching and growing innovative products
• Dynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals
• Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution
• Exceptional team player with proven ability to lead through influence
• Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively
• A sense of humor, tenacity, and grace under pressure
• Ability to work effectively both independently and collaboratively within fast paced, diverse cross functional teams
• You are comfortable with a dynamic environment when priorities and tactics change rapidly and you’re able to adapt quickly.
• High-level proficiency in Microsoft Office, Google Docs, Dropbox, Confluence, Trello, Jira, Slack.

Bonus

• Experience in consumer internet, media/entertainment, gaming industry
• Experience with Roblox as a player or creator

You'll Love:

• Excellent benefits
• A rewarding 401k program
• Flexible vacation policy
• Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
• Onsite fitness center and fitness program credit
• Annual CalTrain Go Pass
• A Roblox Admin badge for your avatar

Roblox – Powering Imagination