Senior Marketing Manager

Blizzard Entertainment
Santa Monica California 90405 United States of America
7 months ago
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Team Name:

Job Title:

Senior Marketing Manager

Requisition ID:

R009070

Job Description:

Job Title: Senior Marketing Manager

Reporting To: Senior Director, Marketing, Consumer Products

Department: Activision Blizzard Consumer Products

Location: Santa Monica, California / Irvine, California

Your Platform

Activision Blizzard Consumer Products Group (ABCPG) drives several hundred million in consumer retail sales annually and manages a first-class ecommerce portfolio, as well as premiere roster of licensees and brand collaborations around the world. With IPs such as Call of Duty, Overwatch, World of Warcraft, Diablo and a robust Esports business, our licensing and merchandising programs drive profitability for the Company, extend brand reach, and deepen fan engagement. To learn more about Activision Blizzard, check us out at www.activisionblizzard.com or on Twitter at @ATVI_AB

Your Mission

The goal of Marketing within the Consumer Products Group is to provide an informed, data-driven approach that keeps authenticity and cultural relevancy top of mind in order to deliver both commercial revenue and fan engagement. As the Senior Marketing Manager, your main focus will be in support of our Ecommerce and Licensing businesses, defining and deploying strategies, campaigns and processes across North America, Europe, Asia and other emerging markets.

In this role you will build and retain connections with our fans, capturing the interest and demand of our global audiences through your experience and expertise in areas of growth/performance marketing, content marketing, data analytics, and consumer insights. With a focus on the conversion funnel, you will align with and support key programs through Direct-to-Consumer and brick-and-mortar Retail, delivering high-value traffic through cross-channel marketing and working with our partners to optimize their marketing spend with the goal of increasing revenue.

You will develop and maintain excellent relationships with internal teams and key stakeholders such as franchise, studio, digital marketing, creative development, etc. Relationships with external partners such as agencies, vendors, sponsors, licensees and more will also be critical in order to continue growing our business.

You are self-motivated with an abilitiy to work not only independently, but also within collaborative environments. You are a clear and consistent communicator that is able to influence at both the peer and senior level, reporting into the Global Marketing Lead for Consumer Products.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

Player Profile

Minimum Requirements:

Our World

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disabilities.

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