Senior Marketing Manager - India

PUBG
Bengaluru, India
9 days ago
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We are a global video game organization based out of Seoul, South Korea. The name derives from the slogan “Keep the craftsmanship on”, a rendition of our commitment to developing and publishing world class games from our studios and publishing centers across the globe.
While in India, chances are you know us better as the creators of PUBG, we are also the makers of TERA and ELYON. Our stellar studios based across the globe include PUBG Studio, Striking Distance Studios, Bluehole Studio, and RisingWings.

[Position]

Senior Marketing Manager - India

[Responsibilities and duties]

At our core, we are gamers, dedicated to creating premier experiences and bringing joy to millions of gamers worldwide.

If you share the ethos, you could be one of us.
We are looking to hire a Senior Marketing Manager with minimum 6 years of experience in Brand Marketing who will lead the development and execution (end to end) of marketing campaigns for multiple games in India. The candidate will be expected to

• Develop detailed and engaging marketing content and promo plans that reflect the global brand strategy and the regional go-to-market plan.
• Work with top creators and agencies to create fantastic, localized experiences for gamers in India, with premium production and engaging storytelling.
• Own and run complete campaigns with agencies, creative teams and specialist teams to deliver marketing/product goals
• Run insight generation and market study programs and drill down to clear needs, goals and metrics for the growth of games.

[Requirements]

While a strong understanding of the games industry is ideal, we treat it as an enabler rather than a filter.

You must be
• Heavily conversant with brand building principles and tools/trends to drive mobile users and revenue
• Experienced in scaling digital products using a roadmap via pure marketing. We love people with deep expertise in one channel, and a generalist for others.
• Fully equipped to handle a high DAU product showcasing past experiences in high user bases in gaming, entertainment or big tech.
• Alternatively, have individually managed a category/revenue stream/GMV of significant dollar size per month at an e-commerce or an OTT.
• Able to demonstrate your passion for gaming, having played OR having worked in gaming organizations [Good to have]
• Proven in running large budget marketing campaigns for consumer facing digital brands or games.
• Additional understanding of AAA esports/mobile gaming esports and following trends is a plus.
• Regular/Past player of our games is always a helpful plus.

[Location]

Bangalore (India)

[Process]

Resume review - 1st interview - Assignment Round - Hiring Manager interview - Final Round - Offer

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