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Senior Marketing Manager - GER/AT/CH (m/f/d)

Job Summary:

Working within the Territory Marketing team, the Senior Marketing Manager has responsibility for the successful planning and execution of all allocated AAA products across Square Enix West portfolio. This role may also include line management responsibilities.

Requirements

Key Deliverables:

• Build and execute effective Go to Market campaigns in coordination with the Territory Marketing Director.
• Build innovative marketing campaigns that engage with players, build excitement and anticipation ahead of game release and ongoing post release campaigns.
• Work with the following teams (PR, influencer, social media, owned channels, trade marketing, sales) & external distribution partners to ensure all plans are co-ordinated, complimentary and deliver against agreed KPIs.
• Champion allocated titles both internally and externally.
• Under the Leadership of the Marketing Director, manage the territory marketing budget for all allocated titles, ensuring costs are fully and accurately tracked & reported.
• Support and attend trade and consumer events. Take the lead where required.
• Work with media agencies to manage outstanding data-driven marketing campaigns and provide reports with insights, analysis and learnings.
• Work closely with the Analytics team to evaluate touch points in the customer journey, while improving tracking to measure ROI and KPIs with efficiency
• Manage approvals of marketing activities
• Support Marketing Director with ad hoc requests as and where required

In conjunction with the Marketing Director deliver Go to Market plans that:

- Deliver on product unit and revenue goals across the full lifecycle of the product

- Be data driven with defined KPIs across disciplines

- Maximise return on investment through judicious use of the marketing mix

- Stay within agreed budgets

- Be S.M.A.R.T., with specific focus on developing effective marketing metrics to gauge success and build future learnings

- Perform a post-mortem analysis following launch

• Management of territory agency roster, as required.
• Work with External Creative agencies and internal Creative Services Studio to deliver needed campaign assets to desired standard & quality on allocated titles.
• Partnership agencies management & execution of local partnership activities, if necessary, for the campaign.

Key Stakeholders:

Marketing Director, EU Marketing Director, Executive Director SEE Marketing, GM EU Commercial & Publishing, Sales team, PR Team, Influencer Relations team, Distributor Partner, Project Teams, Finance Department, Creative Services Studio

Knowledge & Experience:

Essential:

• Significant experience of marketing/management.
• Prior experience and knowledge of tactical marketing on a European or International level.
• Must show understanding of the different requirements for European or International markets and have prior experience of delivering to different local territory needs.
• Experienced in delivering innovative above-the-line promotional activities, with an active and evolving knowledge of promotional opportunities, technologies and trends.
• Good and confident communicator/presenter, with proven ability of working effectively across a diverse number of international stakeholders.
• Must have previous experience within the computer games industry and/or other entertainment-based industry.
• Strong project management capability.
• Experience of working to KPI’s.

Desirable:

• Degree level of education or equivalent, and/or CIM qualification.
• Excellent knowledge of the Western games market.

Competencies, Skills & Attributes:

Essential:

• Holistic outlook – able to think and operate both creatively and commercially.
• Open and engaging - able to effectively manage the receipt, sharing and implementation of input and feedback within an international, multidisciplinary game team.
• Motivating and energising – able to influence the marketing plan to demanding timelines.
• Tenacious and creative - able to work under pressure and find solutions to multiple and varying needs.
• Organised and diligent – with good time management and proactive communication.
• Attention to detail - particularly with the creation and management of briefs, plans, reports, budgets and schedules.
• Responsible and self-motivated – able to take ownership of projects in order to drive them forward, demonstrating by example.

Desirable:

• Understanding of game development, experience within a development studio.

Other:

• Shows passion and excitement about entertainment, keeping up to date with developments and trends.
• Willing to travel and stay away from home. Valid passport to enable international travel, where necessary.
• Keen interest in and knowledge of video games. Interested in and knowledgeable about technology.