Senior Marketing Manager

2K
Paris, France
11 days ago
Apply

Purpose

The local Senior Marketing Manager is a pivotal role in the French business. Working in partnership with the Senior PR, Social and Influencer Manager, the Territory Director, Take 2 Sales and Finance Directors and ultimately Global teams (EMEA leadership, EMEA Growth, GTM, Global strategy teams, disciplines experts) the Senior Marketing Manager is tasked with leading the local marketing product team to help deliver the overall business goals set for each product in that territory. This person will also be in charge to market a range of set product/genre for the French territory if needed, in collaboration with EMEA peers.

As well as having a leading voice with the global teams, it will also require some level of player/coach responsibility, with the need to get involved in tactical local product management as well as having responsibility directing his/her team.

Core Competencies

Teamwork: Responsible for the planning, development and execution of 2K’s Marketing activities for the French market. To lead a team of Marketing Managers, driving integrated tactics for all 2K titles ensuring that sales are maximised both physically (disc) and digitally (download).

Commercial Acumen – Able to work alongside the Take 2 sales/trade marketing team fostering a collaborative and proactive approach to product planning - Driving to hit overall sales and profit targets, the Snr. Marketing Manager needs to be numerate, comfortable with data and have the ability to analyse sales information, budgets, pricing/promotional activity, market trends and deliver against key commercial KPI.

Managing People – Leading a team of individuals across a variety of marketing functions (media/trade). To be able to give strong direction, leadership and career coaching to ensure the team is working at peak performance at all times.

Brand Strategy – To champion the local consumer needs within a global brand structure ensuring we are driving culturally relevant campaigns and purchase intent. Needs to understand ‘gamers’ and how to target the relevant target audiences given a varied product portfolio. Also needs to demonstrate a strong understanding of the changing media landscape; particularly the growth of digital channels and social media.


Responsibilities

Key skills and requirements

Apply

Related Jobs

Senior Product Marketing Manager, Industrial / Gestionnaire de produits marketing sénior, secteur industriel
Unity · Montréal, Quebec · 1 month ago
Senior Product Marketing Manager, Unity Gaming Services / Gestionnaire de produit marketing sénior, Unity Gaming Services
Unity · Montréal, Quebec · 2 months ago
Senior Product Marketing Manager, Unity Gaming Services / Gestionnaire de produit marketing sénior, Unity Gaming Services
Unity · Montréal, Quebec · 2 months ago
Senior Manager, Social Marketing and Community Management
Bandai Namco · Santa Clara, CA · 1 month ago
Senior Manager, Brand Management - Global Marketing, Unpublished Fighting Game
Riot Games · Los Altos, CA · 2 months ago
Senior Marketing Partnerships Manager
Tilting Point · New York City, NY · 2 months ago
Senior Brand Marketing Manager
Discord · San Francisco, CA · 2 months ago
Senior Product Marketing Manager, Communities
Discord · San Francisco, CA · 1 month ago
Senior Product Marketing Manager, Creator Revenue
Discord · San Francisco, CA · 1 month ago
Senior Marketing Manager
Mediatonic · London, United Kingdom · 2 months ago
Senior Digital Marketing Manager, CRM
Wizards of the Coast · Renton, WA · 1 hour ago
Senior Product Marketing Manager
Wizards of the Coast · Renton, WA · 3 days ago

Jobs at 2K

Marketing jobs