Senior Marketer

About Us:

KRAFTON, a global leader in the gaming industry, is dedicated to creating innovative gaming experiences that captivate players worldwide. Our team's mission is to establish first-time marketing strategies for our exciting new product, penetrating regional markets during launch and updates.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with regional goals.
• Leverage data-driven insights to optimize marketing campaigns and measure ROI.
• Collaborate with cross-functional teams to ensure effective marketing execution.
• Marketing Campaigns: Implement creative marketing campaigns based on deep product insights, ensuring regional market penetration.
• SNS Channel Operation and Management: Operation and management of marketing channels, optimizing reach and engagement within specific markets.
• Original Content Production: Drive the production of content that is culturally relevant and resonates with the target audience.
• Key Metrics and KPIs: Set key metrics, target KPIs, and manage UA metrics to gauge the success of marketing efforts.
• Market and Community Insights: Analyze external factors within specific regions, such as markets, communities, trends, fandom, and platforms, to inform regional marketing strategies.
• Creative Research: Continuously research and innovate in the realm of original creativity, prototypes, iteration, and launch within specific regions.
• Community Channels: Set up and operate community channels to engage with the player base within specific regions.
• Support all marketing and manage tasks for various projects being carried out within the marketing organization.

Qualifications:

• Proficiency in English, both spoken and written.
• Bachelor's degree in Marketing, Business, or a related field.
• 5-7 years of experience in marketing, preferably in the mobile gaming industry within Southeast Asia.
• Proficiency in marketing analytics tools and data-driven decision-making.
• Strong communication, interpersonal, and problem-solving skills with positive energy.
• Creative and innovative mindset with a passion for gaming.
• Ability to work independently and take ownership of projects end-to-end.
• Ability to work proactively in a fast-paced environment.