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Senior Manager, Web Product Strategy

At Kabam, we’re constantly raising the bar of excellence in free-to-play mobile gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…

You will help deliver the vision of our websites as companion products to our games. The mobile game industry presents unique content opportunities and challenges, working with complex content and design systems, and technologies. You’ll work within the Marketing team, managing a team of content, design, and development professionals.

In this role, you can expect to:

• Create and manage a clear vision of the future web user experience (including multi-lingual), and shape the web product strategy.
• Establish and report monthly on web team OKRs and KPIs - being able to translate data into an objective story about web function performance.
• Play a key role in both high-level strategy and leveling up our web experiences with design thinking, helping us achieve our mission to entertain the world.
• Shape the content of our web experiences, maintaining important player journeys that help our players download, onboard, play, and strategize.
• Manage a team that helps create content including line management of the Principal Designer and Lead Web Developer.
• Collaborate and have a high aptitude for bringing stakeholders together to get alignment with creative and technical teams to deliver clear, empathetic, engaging content experiences that are customer-focused and align with strategic business objectives.
• Continually oversee the operations and production of web content, and evolve our web product voice and content standards - prioritizing work, capacity planning, and ensuring appropriate approvals are gained.
• Report to the SVP of Marketing & PX in the short term, and in the long term to the Head of Marketing Communications.

Your core responsibilities will be:

• Own the end-to-end experience of web content and web user journeys
• Establish and operationalize a web content team
• Manage a team of contractors who write, edit, and improve content across the web
• Commission and edit impactful web content that helps our players understand and progress in our gamesDefine localization strategy and oversee the pipeline of localized content in collaboration with the Marketing PM team
• Offer a content design perspective throughout the web product development process, influencing strategic decisions across products to improve the overall experience and ensure consistency
• Work across teams to drive consensus and advocate for solutions that balance the needs of our users with our business goals
• Maintain and evolve web voice and tone guidelines and raise awareness of our practice across the team
• Help to establish the voice and tone across our website and in wider marketing efforts globally, supported by the Brand Team and in collaboration with our major IP partners, Disney and Marvel
• Generate multiple ideas quickly, and connect with players to validate directions
• Take ownership of our content quality, working with the team to ensure the highest standards are set and maintained
• Own the end-to-end process of producing content including identifying topics, writing, and working with others in the Marketing Team on design and promotion across different channels.
• Work with internal stakeholders from across marketing and game product teams on quarterly planning for the Web Team, resourcing accordingly, and managing budgets
• Make sure all agreed content projects are delivered on time and within budgetUsing data insights from tools such as Google Analytics, Google Search Console, and UTM tracking to suggest strategies for page improvements
• Track and examine the performance of content and share learnings
• Work closely with the content leads to share knowledge and best practices, and other teams within Marketing such as SEO, PR, PPC, and Email
• Optimize content for conversion and organic leads
• Incorporate SEO strategies into your content production process.
• Keep abreast of developments by studying papers, attending events, speaking, and engaging with a community

Your background includes:

• 10+ years of web and content strategy at a product-driven company with a global user base.
• Experience with web products and technologies
• Expertise in accessible UX writing for digital products: microcopy, user education, new features, and product launch content.
• Information architecture, OOUX, or navigation experience
• Solid understanding of user experience design principles and design thinking
• Have experience in creating content pages that rank highly in SERP through SEO improvements
• Strong people leadership and track record of collaboration with 4+ years of experience managing teams
• Excellent communicator
• Aptitude for bringing stakeholders together to get alignment - workshop planning and facilitation experience ideal
• Leadership background with an understanding of active listening and coaching leadership
• Enjoy mentoring junior team members, and leading by example to help others adopt best practices
• Experience in working with UX design teams on creating intuitive and accessible user journeys
• Experience overseeing Voice and Tone guidelines for web and mobile experiences
• Driven self-starter with excellent organizational skills who can drive content projects from start to finish
• Creative problem-solver who can lead large content efforts coupled with the capability to juggle and prioritize many projects simultaneously
• Excellent written and verbal communication, presentation, and delivery skills
• Ability to achieve consistency by following, maintaining, and evolving content standards
• Strong research skills and ability to gather and interpret data to produce content and inform strategy
• Ability to present and sell your ideas, create consensus, and build support
• Be naturally passionate about content that resonates with new and existing audiences

Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people:

• We know that one size doesn’t fit all - every team has the flexibility to find the right balance between in-studio, remote, and hybrid in-studio/remote.
• We offer extended health coverage effective day one, with no waiting period, including a flexible health spending account and/or personal spending account! Any leftover amounts from the health/personal spending account can also be automatically added to a group TFSA.
• EQ Care that provides you a way to remotely interact with healthcare providers, available 24/7 to get prescription refills or referrals from the comfort of your home.
• We provide an employee assistance program to ensure our people’s mental and emotional well-being.
• Everyone retires eventually, and we help our people save for their futures with a contribution matching program for their RRSP.
• We offer paid parental leave, flexible paid time off (no worrying about how much time has been earned), as well as paid time off for volunteering.
• We encourage development through educational support, training sessions, skill development, knowledge sharing, and more!
• We encourage our team to help us hire the best talent through our referral program where they can earn up to $5,000 for a successful referral hire.

Excited by this opportunity? We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!

Excited by this opportunity? We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!

Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.

Founded in 2006, Kabam has studios and offices in North America, including Vancouver and Montreal in Canada, and Los Angeles and San Francisco in the United States. Kabam is a wholly-owned subsidiary of Netmarble Games.

Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.