Senior Manager, Testing & Analytics

Sony Playstation
San Mateo, California, United States
15 days ago
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Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

The Senior Manager, Testing & Analytics, plays a critical role in the PlayStation Direct Business.

This individual will support the broader PlayStation Direct team by developing best-in-class digital and web analytics capabilities, building an A/B testing program to optimize digital conversion, revenue, and margin, and helping launch and optimize site personalization.

What you'll be doing:

A/B Testing Program

Manage the experimentation program and testing team. Evangelize experimentation in the organization.

Find opportunities for improvement and/or testing and develop informed business recommendations to share with the team. Prioritize and lead an optimization roadmap based on business goals, level of effort, and expected revenue & traffic outcomes

Oversee test execution and measurement and communication of test results. Summarize and quantify test results, project business impact, and effectively present results with recommendations for go-forward strategies.

Set standards and processes for testing. Develop and standardize test reporting and analysis approach and templates. Establish experimentation program success metrics and monitor the program's performance over time. Manage the relationship with chosen testing solution (internal or external), including quarterly business reviews.

Web and Digital Analytics

Build a world-class web and digital analytics team to support ongoing business optimization and enable growth initiatives. In this role, you will lead a team of web and business insight analysts that works daily with Commercial and Digital Merchandising teams to understand all aspects of daily business operations and to help identify and deliver growth opportunities ranging from new assortment, pricing, and promotions, customer journey optimization, new website features, and capabilities. Your team will partner with the business leads across the organization to build accurate business cases for business initiatives and will track and evaluate progress and attainment.

Personalization

Partner with Digital Merchandising and Product Management, as well as PlayStation Store on our Personalization strategy to ensure alignment of personalization and testing capabilities. Provide ongoing analyst support to the personalization program, engaging data science as needed for machine learning inputs and advanced data analytics.

What we are looking for:

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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