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Senior Manager, Marketing Creative Direction - Global Marketing, GMC
2 years ago
For Marketing, you represent the top of creative leadership on the Lion Marketing Team. You will ensure Lion marketing creative meets the company’s strategic goals and objectives. You will be Marketing’s creative representative in partnership with the Product team in developing long-term initiatives. You will execute and ensure campaign creative beats are meeting player expectations while helping to guide and mentor the embedded game marketing creatives. This role reports to the Action Group Creative Director.
Maintaining a player-focused mindset is vital. A chief edict at Riot is to ensure the exterior our players and partners see is matched by how we see ourselves. We expect our Marketing teams to exemplify this spirit and reflect Riot values in all they do, and to empower and inspire Rioters at all levels to craft the best player experience possible.
Responsibilities:
- As the key creative stakeholder, ensure the creative quality bar is being met across the Lion marketing initiatives and campaigns.
- Partner closely with product leadership to help shape the vision and positioning of Lion and plan for and ensure long-term success.
- Assist in identifying and onboarding partner agencies and establishing campaign frameworks.
- Help manage internal resource allocations to accommodate dynamic campaign calendars
- Support the Action category strategy work and ensure Lion goals and needs are represented.
- Be a leader and representative for Lion Marketing who instills confidence in teams and partners in and outside of Riot.
- Develop solutions to short-term and long-term challenges while driving innovation and encouraging experimentation when and where it is prudent and/or possible.
- Manage and guide the career growth of your direct reports, mentor fellow creatives, and help them to deliver best-in-class creative experiences.
Required Qualifications:
- 10+ years experience at a digital advertising agency or client-side with a focus on executing creative strategies that meet marketing goals
- Expertise in developing creative and sourcing innovative partners across a wide variety of mediums globally.
- Experience working on AAA gaming brands
- Proven track record of developing 360 campaigns from strategic creation to final delivery while building the foundation of brand identity with a unique creative platform
- Experience managing other creatives, agency partners, and stakeholder management.
Desired Qualifications:
- Experience working with briefs and stakeholders to build alignment around a creative vision that is catered to the gaming community.
- Understand what gaming competitors are doing to promote acquisition, fandom, and engagement.
- Experience managing 360 creative marketing campaigns.
Our Perks:
Riot has a focus on work/life balance, shown by our open paid time off policy, in addition to other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner and children, and a 401k with company match. Check out our benefits pages for more information.
Riot Games fosters a player and workplace experience that values teamwork embodied by the Summoner's Code and Community Code . Our culture embraces differences as a strength, and our values are the guiding principles for how we approach work. We are committed to putting diversity and inclusion (D&I) at the center of everything we do, and promoting a fair and collaborative culture where Rioters treat one another with dignity and respect. We encourage you to read more about our value of thriving together and our ongoing work to build the most inclusive company in Gaming .
It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.
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