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Senior Manager, Growth Marketing

Pixelberry Studios is a top mobile games developer, creating fun and engaging games with heart for over nine years. We’re a division of Nexon, one of the Top 10 largest gaming companies in the world. Our studio is 3-for-3 launching games into the App Store's Top 25 Grossing chart. Our market-leading, award-winning mobile game, Choices: Stories You Play, broke into the Top 5 in the App Store. Our vision for success is based around innovative game design, diversity, and putting our players first!

We've seen firsthand the positive impact that games can make. Because of that, we leverage our commercial success to make a real difference: we have partnered with numerous non-profits, saved actual lives with our games, and donated hundreds of thousands of dollars to charities. Players love our games’ focus on racial, gender, sexual, and identity diversity while holding us accountable when they expect more.

Some of us at Pixelberry have worked together for over 10 years through multiple companies. As a result, we strive to create long-term relationships that help sustain our success. We continue to add new individuals who aren’t just searching for another stepping stone but a place to put down roots and actively make a difference. We love what we do and are looking for passionate, like-minded people who want to grow, learn, and make a difference together.

SUMMARY OF POSITION

Our marketing team is looking for a data and knowledge-hungry Sr. Manager of Growth Marketing, who will help us acquire, engage and retain users for an unannounced project. You will be focusing on building and optimizing the customer marketing lifecycle, while managing UA profitability and analytics. The candidate must have a passion for mobile games and be interested in performance lifecycle marketing.

Our headquarters is in Mountain View, CA but we can accommodate a remote work environment for a candidate from the following states: CA, OR, WA, and NV.

Currently, all Pixelberry staff are working remotely. Hybrid work model (1 day/week in-office) will be in place once we resume on-site operations, currently scheduled for January 2022.

RESPONSIBILITIES

• Build a long term vision to deliver the product growth plan.
• Work with and influence partners across the organization to drive funnel optimization, monetization, and retention.
• Work closely with the data science team to conduct experiments, evaluate results, and build new features to improve the marketing conversion funnel.
• Continuously drive innovation and experiment with new marketing channels, tools, and creatives.
• Own the strategy and execution of global growth marketing campaigns that drive adoption and engagement, across the marketing lifecycle.
• Yearly product budget ownership.
• Requesting analysis and providing high level reporting.
• Identifies benchmarks for product portfolio growth and if needed, is able to establish new metrics based on project needs.
• Team hiring, training and mentoring.

REQUIREMENTS

• 6 years of experience working in a metrics-driven Marketing role.
• Experience with performance media buying, ASO and CRM tools.
• Experience with AB testing, from concept, to execution and analysis.
• Proficient in Excel and Powerpoint.
• Highly detail-oriented, being able to identify data discrepancies and troubleshoot them.
• Ability to develop and maintain partnerships with other cross-functional and 3rd party stakeholders.
• Experience in (and love for) casual and/or female-focused mobile games.

BENEFITS & PERKS

• Competitive salary
• High level of autonomy and freedom
• Rich & flexible health, disability, and employee assistance offerings to meet the needs of a diverse workforce
• 401(K) with matching program
• Paid Year-End Break
• Relaxed office environment with free food and snacks and WFH Tuesdays and Thursdays (pre-COVID)
• Virtual escape rooms, video game nights, trivia parties, and other team-building activities throughout the year!

HOW THIS JOB IS DIFFERENT

• Learn about the business side of mobile games. Our team is very good at what we do.
• Good work/life balance. We are family-friendly and look at things in the long term.
• That warm fuzzy feeling that you’re not just making a difference at a company, but in the lives of people all over the world.

Pixelberry Studios values a diverse workplace and strongly encourages women, Black/BIPOC, LGBT individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. Pixelberry is also an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.