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Senior Manager, Global Go to Market – 2K, Central London / Windsor

SENIOR MANAGER, GLOBAL GO TO MARKET - 2K, Central London/Windsor





Who We Are:

Founded in 2005, 2K publishes some of the most popular video games on the planet including Borderlands, BioShock, Mafia, NBA 2K, WWE 2K, XCOM and Sid Meier’s Civilization. Our Global Go to Market team is comprised of highly experienced Marketing, Project Management and Brand specialists who are passionate about these games and work together to facilitate Global Go to Market strategies to help to drive sales for 2K’s multi-format videogame releases in the marketplace.



Role Purpose:


Reporting to the Global GTM Director, the successful Senior Manager will play an integral part of the Global marketing function and will be a key advocate and marketing contact for 2K’s territory offices throughout the Americas, Europe and Australia for allocated titles.

As a Senior Manager, Global Go to Market, you will work hand in hand with other global functions in the development of strategic plans, being the voice and champion for Territory-based Marketing Teams whilst partnering with them to deliver best-in-class campaigns that meet / exceed KPIs and business goals.

Added responsibilities include pro-actively monitoring campaign performance, conducting sales analysis, managing the marketing communication process and in conjunction with other functions producing and distributing required marketing assets to Territory Marketing Teams to enable a successful release of each title from pre to post launch.



Key Responsibilities Include:

• Contributing to the development of the Marketing Business Input with the relevant insights and information to guide the strategy development
• Be the expert on the nuances of all key market audiences, insights and needs to input into the Global Marketing Strategy and Creative and to support development of the best go to market plans
• Globally project manage the marketing project lifecycle, communication and process between Global Marketing Strategy and territory teams (including global and market presentations)
• Manage individuals or small teams of GTM Managers and Jr GTM Managers, guide the groups thinking and support team growth and learning
• Build strong relationship with our internal teams and territories, including our brand team to help develop sales promotion assets.
• Co-ordinate on-going Marketing Spend Effectiveness reviews for each stage of the Campaign pre-launch, launch, sustain and holiday to create an deep understanding of territory performance and areas to optimize efficiency or effectiveness looking at media strategy, social, digital, merchandising, events and other key marketing areas,
• Ensure all marketing materials developed in market are on brand and facilitate approvals with Brand Team and other stakeholders as required
• Partner with commercial planning – in partnership with cross functional teams – to identify current business challenges/opportunities and optimize go to market plans as needed
• Partner with Global Creative and Brand function to deliver locally relevant creative that addresses defined, and agreed on, business needs

Who We Think Will Be a Great Fit:

• Extensive Global or Regional Project Management experience with a proven ability of building internal and external relationship whilst delivering projects end to end.
• Passion for marketing with a keen interest in facilitating go to market campaigns.
• Attention to detail and high degree of accuracy in recording and reporting
• Strong ability to multi-task whilst working with varied timelines/deadlines and managing budgets.
• Excellent oral and written communication in English
• Diplomatic communicator, sensitive to cultural differences
• Self-motivated and a flexible, can-do attitude
• Professional and mature attitude with a strong desire to succeed
• Although not essential, A keen gamer, with knowledge of gaming and the industry

About 2K:

Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, 2K Marin, 2K Czech, Hangar 13, Cat Daddy Games and 2K China. 2K’s stable of high-quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise. 2K is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2k.com.

2K is an equal opportunities employer and as such will endeavour to provide reasonable adjustments throughout the recruitment process where required. We invite candidates to notify us should they wish to discuss any reasonable adjustments.


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