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Manager, Global GTM Marketing

Who We Are

Founded in 2005, 2K publishes some of the most popular video games on the planet including Borderlands, NBA 2K, Sid Meier’s Civilization, BioShock, Mafia, WWE 2K, XCOM and PGA. Our Global Go to Market (GTM) team is comprised of highly experienced marketing, project management and brand specialists who are passionate about these games and work together to facilitate Global GTM strategies to help to drive sales for 2K’s multi-format videogame releases around the world.

2K has experienced phenomenal growth these past few years and its exciting growth has made it one of the leading game publishers in the world. Our success has resulted in international expansion that has warranted the creation of our Global Go to Market team. If you have experience thriving at a company growing quickly and transitioning to meet ambitious goals, please read on.

What We Need

Reporting to the Global GTM Director Games 2K, the successful Senior Manager will play an integral part of the Global marketing function and will be a key advocate and marketing contact for 2K’s territory offices throughout the Americas, EMA and Asia for Games 2K. As a Senior Manager, Global GTM, you will work hand in hand with other global functions to support the development of marketing plans, being the voice and champion for Territory-based marketing teams whilst partnering with them to deliver best-in-class campaigns that exceed KPIs and business goals.

Added responsibilities include pro-actively monitoring campaign performance, conducting analysis, managing the marketing communication process and in conjunction with other functions producing and distributing required marketing assets to Territory marketing teams to enable a successful release of each title and a healthy lifecycle thereafter.

What You Will Do

• Contribute to the development of the Marketing Business Input with the relevant insights and information to guide the strategy development
• Be the expert on the nuances of all key territory audiences, insights and act as key stakeholder for Global Marketing Strategy and Creative to support development of the best go to market plans
• Project manage the marketing communication process between Global Marketing Strategy and territory teams (including global and market presentations)
• Work closely with the GTM Director and Territory Directors to ensure that territory plans are received, reviewed and approved within planned timelines
• Support budgeting process and budget approvals, monitor territory spend and coordinate internal teams during budgeting phase
• Lead the feedback process for reviewing plans to ensure they are in-line with the global Marketing Strategy and are best in class go to market launch and lifecycle plans plans that support the defined goals (brand awareness, user acquisition, engagement and retention) with measurable goals and outcomes
• Act as a key stakeholder in lifecycle marketing strategies and plans designed to engage active users, re-engage lapsed users and acquire new users
• Ongoing lifecycle marketing project management including identifying market opportunities
• Collaborate with Brand, Creative and 2KPM teams to develop sales promotion support (assets and media spend) of the annual sales promotion calendar across physical and digital
• Build strong relationship with territories by managing regular status meetings and task trackers
• Build strong relationships with cross-functional teams via shared documents including content calendars, messaging plans and go-to-market dates
• Co-ordinate on-going Marketing Spend Effectiveness reviews for each stage of the Campaign pre-launch, launch, sustain and holiday to create an understanding of territory performance and areas to optimize efficiency or effectiveness looking at media, social, digital, creative, events and influencer
• Be the expert on all Territory marketing plans and activity and facilitate best practice sharing
• Review all marketing materials developed in territories are on brand and facilitate approvals with Brand Team and other stakeholders as required
• Partner with commercial planning – in partnership with cross functional teams – to identify current business challenges/opportunities and optimize go to market plans as needed
• Keep informed of market trends, products, promotional avenues and opportunities. Sharing relevant information with the wider team.
• Be key point of contact and maintain an overview on localization of assets.
• Ad hoc projects as required.

Who We Think Will Be A Great Fit

• Bachelors degree in marketing, communications or a related area of study
• A minimum of 5+ years work experience to include at least 1 year in a global role working across different cultures and countries. Work experience with Asian markets is a plus
• A passion for sports, culture and video games
• Strong ability to multi-task whilst working with varied timelines/deadlines;
• Attention to detail and high degree of accuracy in recording and reporting;
• Excellent oral and written communication in English;
• Diplomatic communicator, sensitive to cultural differences yet savvy enough to regularly help problem-solve and find solutions;
• Must be comfortable with ambiguity in a fast-placed culture;
• Self-motivated, independent and a flexible, can-do attitude, always striving to do better;
• Ability to anticipate necessary next actions and accept responsibility for moving projects towards completion
• Professional and mature attitude with a strong desire to succeed;
• Although not essential, a keen gamer, with knowledge of the video game industry;
• This is a global function and some early or late calls will be necessary in order to work with team members around the world.