Senior Manager, Global Community Content Strategy- 12 month contract

Novato, CA or remote
10 days ago

Who We Are:

2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including smartphones and tablets. 2K is a leading publisher of today’s most popular gaming genres and most well-known for critically acclaimed game franchises like NBA 2K, WWE 2K, Bioshock, Borderlands, Evolve, XCOM and the beloved Sid Meier’s Civilization.

This role is part of the 2K Global Marketing team that is responsible for marketing strategy across all business verticals. We partner across the organization through influence and relationships to orchestrate a unified, effective, and scalable effort. At any given moment we are the supporter, leader, approver, and/or responsible party with other internal and external teams.

2K has an ambitious roadmap for the future, and candidates should be driven by opportunity, passion for their work and collaborating with numerous functions within the organization as we head into a vital growth period.

What We Need:

We are looking for a Senior Manager of Global Community Content Strategy to lead the development of a community-driven, player-first strategy and drive growth for 2K’s owned eco-system content initiatives. Reporting into the Global Community and the Influencer Marketing teams, this role will be responsible for enhancing and developing 2K content pipelines built to enhance and educate the player experience to better engage active players, re-engage lapsed players, and acquire new players through positive community-building platforms and deliverables. To deliver on these results, this role will collaborate and align across the Global Communications functions, as well as other CFX teams to develop a holistic point-of-view on community content, platform strategy and delivery models that will lead up to, and through, prioritized game releases and live services. This role will also partner with key members of the Development team, key community advocates and influencers to inform game design, highlight content needs to facilitate clear player education, inform post-launch content calendars, and develop integrated content plans to support releases and other live services programming.

What You Will Do:

Own or be a primary contributor to:

Manage a community content calendar that clarifies deliverables at key marketing moments and spans across many franchises

Create overarching global 2K community content strategies designed to engage active players, re-engage lapsed players, and acquire new players

Oversee + develop roadmaps for all 2K-owned content streams that may include Livestreams, Podcasts, YouTube creative support (educational content), Internal VOD needs from external gaming influencers

Work closely with territory teams on regional content strategies and deliverables aligned w/global vision

Work directly with Community, Social + Digital, Brand, Influencer, Live Service, Communication teams on filling content pipelines at key marketing moments with community focus on positive player engagement

Build a strong working relationship with Development teams by attending weekly meetings & communicating on biggest player concerns and needs from a content perspective

Ability to report on, track (via platform measurables), and optimize what is working, what is needed and where community content is best performing

Ability to prioritize content needs + deliverables on numerous titles and open to collaborating with numerous CFX partners

Partner with Brand/Development/Live Service teams to develop strategic insights as to where we should focus community content and why

Strong analytical mind who can work to establish content benchmarks and set KPI’s for performance-based executions

Have acute awareness of what’s ‘hot’ in the gaming space and work on assuring we have the right content for players in the most relevant gaming platforms

Ability to self-create content, edit and potentially host 2K-owned content with strong suite of content and web experience

What Skills Are Needed:

We are looking for a GOOD human with a collaborative working style, and one able to manage deadlines and experience in critical community scenarios

4+ years of content, influencer and community experience either as an individual creator (thorough video/audio creation expertise), or as part of a fast-paced, dynamic, consumer-focused company

3+ years of experience working with gaming companies and/or development teams on feedback, content deliverables and/or collaboration with gaming talent

Proven leadership and influence with cross-functional, operating teams that focus on positive teamwork, insightfulness and morale

Strong analytical skills and business judgment to inform + measure performance against broader community, development + influencer strategies and planning

Deep understanding of influencer/community marketing, and a keen understanding of trending community + content platforms and channels is necessary

Deep passion for the 2K products, sports and gaming background is preferred


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