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Senior Manager, Global Community Content- 2K Sports
2 years ago
Who We Are
Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
What We Need:
We are looking for a Sr. Manager of Global Community 2K Sports to help own the development of a community-driven, player-first strategy and drive growth for 2K’s owned eco-system content initiatives. Reporting into the Head of Global Community, this role will be responsible for enhancing and developing 2K content and community pipelines built to enhance and educate the player experience to better engage active players, re-engage lapsed players, and acquire new players through positive community-building platforms and deliverables. To deliver on these results, this role will collaborate and align across the Global Communications functions, as well as other CFX teams to develop a holistic point-of-view on community content, platform strategy and delivery models that will lead up to, and through, prioritized game releases and live services. This role will also partner with key members of the Development team, key community advocates and influencers to inform game design, highlight content needs to facilitate clear player education, inform post-launch content calendars, and develop integrated content plans to support releases and other live services programming.
What You Will Do:
Own or be a primary contributor to:
- Community Strategy & Execution
- Influencer Content Strategy, Community Event Planning & Execution
- Community Communication via Owned Content & Channels
- Owned Channel Growth via Relevant 2K Content Channels
- Player Education, Positive Community Building + Sentiment
- Partner w/Player Lifecycle Strategy + Community Web Initiatives
Lead communities across our sports games that clarify deliverables at key marketing moments and spans across our sports portfolio
Create overarching global 2K community content strategies designed to engage active players, re-engage lapsed players, and acquire new players
Oversee + develop roadmaps for all 2K-owned content streams that may include Livestreams, Podcasts, YouTube creative support (educational content), Internal VOD needs from external gaming influencers
Work closely with territory teams on regional content strategies and results aligned w/global vision
Work directly with Community, Social + Digital, Brand, Influencer, Live Service, Communication teams on filling content pipelines at key marketing moments with community focus on positive player engagement
Build a strong working relationship with Development teams by attending weekly meetings & presenting on biggest player concerns and needs from a content perspective
Ability to report on, track (via platform measurables), and optimize what is working, what is needed and where community content is best performing
Ability to prioritize content needs + results on numerous titles and open to collaborating with numerous CFX partners
Partner with Brand/Development/Live Service teams to develop strategic insights as to where we should focus community content and why
Strong analytical mind who can work to establish content benchmarks and set KPI’s for performance-based executions
Have acute awareness of what’s ‘hot’ in the gaming space and work on assuring we have the right content for players in the most relevant gaming platforms
Ability to self-create content, edit and potentially host 2K-owned content with strong suite of content and web experience
What Skills Are Needed:
We are looking for a GOOD human with a collaborative working style, and one able to manage deadlines and experience in critical community scenarios
4+ years of content, influencer and community experience either as an individual creator (thorough video/audio creation expertise), or as part of a fast-paced, dynamic, consumer-focused company
3+ years of experience working with gaming companies and/or development teams on feedback, content deliverables and/or collaboration with gaming talent
Proven leadership and influence with cross-functional, operating teams that focus on positive teamwork, insightfulness and morale
Strong analytical skills and business judgment to inform + measure performance against broader community, development + influencer strategies and planning
Deep understanding of influencer/community marketing, and a keen understanding of trending community + content platforms and channels is necessary
Deep passion for the 2K products, sports and gaming background is preferred
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
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