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Head of Employer Brand, PR

Roblox is seeking a seasoned communications professional to join our growing communications team. We are aggressively hiring technical talent and this role is focused on our corporate brand -- telling stories about who we are as a company, our values, groundbreaking innovation and the types of hard technical challenges we solve as Roblox ushers in the metaverse. Ideally, this person has experience supporting employer branding and C-level executive communication, specifically with topics like product and engineering, artificial intelligence, and other technical areas. The right candidate is a strategic thinker, project manager, strong writer and gifted publicist. The role requires someone who is both creative and proactive, in service of developing scalable, and global campaigns and initiatives that will generate media coverage about Roblox as a trusted brand and a great place to work for top talent.

This role reports to the Senior Director of Consumer Communications

You will:

You will develop and execute communications efforts with a focus on building trust in and engagement with the Roblox brand and support employer branding efforts as we continue to attract top talent.

• Evolving Roblox’s employer brand communications strategy through owned and earned channels to drive awareness and consideration among potential candidates, while supporting our brand awareness, consideration, and recruitment/retention KPIs.
• Utilizing storytelling and strategy to ensure Roblox shows up in relevant conversations about tech innovation with a competitive edge and help educate candidates and consumers about Roblox’s culture, technological leadership as a metaverse platform, and focus on civility.
• Working with senior leaders and recruitment teams to research and map relevant audiences.
• Developing thought leadership and executive communications to help support the company's priorities.
• Leading Roblox’s participation and securing speaking opportunities for our leadership team at the most influential industry and thought leadership events to help us drive our goals.
• Conceptualizing, leading, and executing impactful consumer-facing global, regional and/or market specific media relations initiatives and campaigns that support the Roblox Civility initiative and business objectives at large. This is inclusive of data analysis and survey development and deployment.
• And bringing a creative approach to deliver measurable, attributable results.

• Primary responsibilities include:
• Promoting Roblox’s employer branding initiatives and Civility Initiative to relevant media in key markets
• Liaising with business leads on upcoming initiatives and devising recommendations for PR amplification
• Developing and maintaining relationships with key reporters
• Serving as PR lead at relevant trade shows/other industry events as necessary

• Collaborating with PR agencies globally to help develop impactful and efficient results around consumer PR efforts.
• Proactively brainstorming new campaign ideas.

You have:

• 7-10 years of experience (preferably at a global public company in the consumer tech, entertainment, media or gaming space)
• Experience developing impactful and successful proactive PR campaigns (specifically employer brand experience and placing tech innovation-focused stories is a plus)
• Proven skill and passion in building relationships with influential media and in successfully delivering high-impact placements
• Understanding of how organizations with large engineering teams and focus on innovation operate and attract talent
• Excellent understanding of recruitment marketing and talent acquisition tactics
• Confidence producing content for different markets, channels, and media
• Experience commissioning research or mining internal data to support storytelling and tailoring based on market needs