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Senior Manager, Analytics

Job Description

Ubisoft, a global leader in the video games and entertainment industry, is seeking a Senior Manager, Marketing Analytics to build and lead a team focused on Brand, Media, Digital and Web analytics.

This person will be a high-performing individual with an analytical mind and strong interpersonal and communication skills. The ideal candidate is a self-starter who can manage their time effectively and educate themselves while contributing to marketing investments performance.

Responsibilities:

• Partner with marketing leaders across Brand, Media, and owned Digital channels to create a comprehensive measurement framework for key franchises
• Collaborate with business intelligence team to maintain a marketing data warehouse by providing clear requirements and timely data validations.
• Develop robust analytic processes to frame campaign expectations, inform decision-making, and recommend marketing strategies
• Implement solutions to measure and optimize the impact of marketing activities on sales and user engagement
• Manage a team of media and brand analysts supporting specific brands (games) and media channels (e.g. web) – lead ongoing projects, ad hoc analysis, and insight generation\
• Synthesize data from various sources to deliver actionable insights and codify learnings as best practices
• Work closely with marketing teams and agencies to define key performance metrics, create and maintain reports and identify trends and opportunities across media, social and web activities

Qualifications

• Bachelor degree in a technical or quantitative discipline (Mathematics, Economics, Statistics, Computer Science, Engineering), Master’s preferred; MBA a plus
• Minimum 7 years of professional related experience, including management responsibilities
• Strong quantitative skills, and experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques, as well as predictive modeling
• Demonstrated success presenting complex qualitative and quantitative research data in a clear and compelling manner that inspires action
• Excellent organizational, communication and interpersonal skills
• In depth knowledge of SQL, Tableau and Excel. Experience in programming and with R or comparable statistical modeling tool is a plus
• Experience creating and maintaining a data warehouse is a plus
• Experience with ad serving platforms (e.g. Double Click) and CRM solutions is a plus

Additional Information

Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.

Company Description

Ubisoft is composed of over 14,000 talented people located in 5 continents across the globe. With more than 80% of our teams dedicated to creation, Ubisoft is the biggest in-house creative force in the industry.

The company’s 40+ different creative studios work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Rainbow Six Siege®, Tom Clancy's The Division®, For Honor®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and more.

With an expansive global distribution network, Ubisoft is also a company that stays in close contact with its local fans.