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Senior Manager, ASO Marketing

Job Posting Title

Summary

Responsibilities

Strategy & Planning

• Ownership of the ASO roadmap and testing methodology for all live titles and games in development within the Big Fish Portfolio.
• Devise strategies per title to increase visibility, rankings and conversion rates to ultimately improve the success of our games.
• Oversee planning, goal setting, delivery and measurement in-line with core business priorities.
• Responsibility for global localization strategy for key titles.
• Working in partnership with our Creative strategist to understand core brand components and create store assets that represent our brands authentically.
• Liaise with product marketers to gain visibility into product roadmaps, gain insight into the games and support up and coming game features within the stores.
• During game production, work with the studios and own the concept testing process to assess viability, opportunities and areas for optimization in the run up to worldwide launch.
• Establish benchmarks for performance against the addressable market we can use for future game launches.
• Work with external agencies and internal creative teams to gain insights and identify areas for improvement.
• Develop and maintain the company’s ASO strategy and guidelines.
• Vetting and onboarding new platforms and tools that further our ASO efforts
• Observe and assess ASO innovation and excellence across the industry to integrate learnings and educate the team on the ever evolving best practices

Tracking & Testing

• Responsible for driving the implementation of a robust tracking methodology.
• Develop, execute and track tests for all our games leveraging analytics tools such as Apptweak, App Annie, App Store Connect and Google Play Console.
• ASO Campaign performance measurement and analysis with recommendations.
• Research and adopt tools to facilitate effective monitoring and deployment.
• Producing essential documentation and reporting of results, with observations and recommendations.
• Initiating growth experiments to continuously improve KPIs for key titles.
• Monitoring of App Store performance of store reported installs and quality of those installs.
• Create guidelines and recommendations to product marketers in all studios for how to maximise discoverability and conversion rates based on analytics.

Areas of ownership

• Owning and driving all ASO and SEO efforts
• Key word optimization and research
• A/B testing for icons, screenshots, app previews, videos
• Description management in collaboration with the marketing managers
• Agency management - reporting, tracking and localization.

#LI-Remote

Qualifications

• Great collaborator and communicator that can give clear direction to creative teams, whilst cross-functionally with a number of different disciplines.
• Deep knowledge of optimisation techniques and tech trends, liaising with platform partnerships to keep us at the forefront of the latest store functionality
• Lead levels are experts in their area of specialization and are able to elevate both their team and organization through their work.
• Expert employee able to work autonomously and drive projects forward with little instruction.
• A great team player, always willing to support and collaborate with the wider Growth team.
• Ability to self-serve is a must. Someone that is proactive to seek out information and share findings more broadly.
• Create and present high-quality documents and presentations to senior leadership both inside and outside the company.
• A great communicator, with good presenting skills and a strong ability to build relationships with key partners across senior levels.
• Flexibility, organizational skills and the ability to prioritize in a changing business environment will also be key.
• Excellent analytical, verbal and copywriting skills.

Experience

Must have

• 5-8 years of experience in ASO function of a company, preferably in online entertainment.
• Bachelor’s degree in a relevant field or equivalent in-role experience.

Nice to Have

• ASO Senior Marketing Manager with 5+ years mobile gaming experience

About Big Fish

Celebrating 20 years delighting players worldwide, Big Fish Games is a mobile games category leader in Casual & Social Casino.

Big Fish operates an extensive portfolio of popular games across genres, including EverMerge, Cooking Craze, Gummy Drop, Big Fish Casino, Jackpot Magic Slots, and Fairway Solitaire. Our core values: All about the player, Talent Unleashed, Collective Brilliance and Good Business, Good Citizen.

Why Big Fish?

At Big Fish Games, we make the best games, the best possible way. We show up every day to enchant and delight our players and contribute to building a great company. We think big because that’s what our players demand.

B ig Fish Games is an equal opportunity employer. We bring unique talents together to build something special that’s why we welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

Our Values

• All about the Player
• Talent Unleashed
• Collective Brilliance
• Good Business Good Citizen

The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

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