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Senior Growth Marketing Manager (ASO)

You are an ambitious self starter who is all in when it comes to App Store Optimization (ASO). You have executed campaigns globally, have a track record of developing and executing successful strategies driven by data while prioritizing work within dynamic team environments.

If this sounds like you, we are looking to expand our team with a Sr Growth Marketing Manager, ASO to grow our player base within a portfolio of App/Play store listings worldwide. This is a unique role for an exceptional digital marketer who will have a high impact on the success of our games. In this cross functional position you will own Kabam’s ASO strategy, optimize our portfolio of app store listings to improve conversion and discoverability while defining and tracking key metrics for innovative ASO experiments and content initiatives. You will partner with Kabam product teams, ad-tech partners, creative leads and brand teams to ensure our portfolio of app store listings support Growth Marketing targets.

As a ASO expert your contribution in this role:

• Establish strategic solutions globally across Kabam’s game portfolio to boost app visibility, improve app download conversions and drive results
• Provide guidelines and recommendations to stakeholders to ensure that App/Play store criteria is being implemented
• Identify new growth opportunities including keyword recommendations and creative improvement opportunities while continuously monitoring the performance across the portfolio
• Work with external ASO partner and internal stakeholders to gain insights and identify areas for improvement
• Develop a testing framework and roadmap from BETA to worldwide launch, implement learnings and effectively communicate results
• Work cross-functionally between product leaders, brand marketing, data science and creative to execute experimentations
• Conduct marketplace analysis of Kabam’s competition to evolve ASO optimization strategies
• Partner with data science to streamline data collection, analysis and visualization to help inform strategy and roadmap
• Collaborate with Growth Marketers to help drive success in user acquisition and retention goals
• Stay informed of ASO trends and formulate new ideas to test

Who You Are:

• Bachelor’s degree or at least 4+ years of equivalent professional ASO or SEO experience
• Understand the impact of App Store Optimization (ASO) on ranking and conversion metrics across the portfolio
• In-depth knowledge of ASO best practices and algorithms for Apple App Store and Google Play (Steam is a plus)
• Proven experience using ASO research and measurement tools such as Gummicube, Store Maven, Google Play Console and Sensor Tower to run A/B tests, analyze performance and develop data driven strategies
• Strong communication and presentation skills
• Ability to build meaningful and trustworthy relationships with internal and external stakeholders
• Capable of operating on all levels to problem solve and achieve results
• Be self-organized and prioritize work to ensure the ASO roadmap is optimized for size/scale against priority lines of business/markets
• Mobile app experience in gaming, entertainment or social networks is a plus

Together, we can create and support some of the best games ever made and continue to entertain the world!

Kabam is a world leader of developing entertaining, immersive, and highly social multiplayer games for mobile devices. They merge consumer behaviour with the art of game design to create experiences that are enjoyed by millions of players across the globe. Each game has raised the benchmark in mobile gaming, bringing high-quality graphics, next-generation technology and revolutionary gameplay to the console in every player’s pocket.

Kabam has partnered with leading entertainment brands like Disney, Hasbro and Universal to create mobile games based on some of the world’s most iconic franchises.

Founded in 2006, Kabam has studios and offices in Vancouver, Montreal, Charlottetown, San Francisco and Austin. Kabam is a wholly-owned subsidiary of Netmarble Games.

Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.