Senior EMEA Brand Marketing Manager

Gearbox Publishing Amsterdam
Amsterdam, The Netherlands
10 days ago
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Gearbox Publishing Amsterdam is looking for an experienced and ambitious Senior Brand Marketing Manager to join its team and lead the EMEA focused marketing strategies for its upcoming portfolio. The ideal candidate is a gamer who has years of experience defining marketing strategies and developing omni-channel marketing programs that effectively builds brand awareness and drives both short and long-term business goals.

The ideal candidate has experience both on a territory as well as an EMEA level and understands the nuances and challenges when translating global brand plans into Pan-European plans. This person will be the driving force behind the conception and execution of all our EMEA focused marketing plans. He/She/They manages a (junior) marketer and will be heading the expanding marketing team as it grows in par with our growing portfolio. The candidate combines gaming industry knowledge with the latest trends to drive creative and innovative ideas across all marketing channels, such as social media, PR, UA, digital media, CRM, and partner and influencer marketing. As the senior lead, the role will also be responsible for monitoring campaign performance across all channels and providing a strong point of view on how best to scale our programs, to bring in gamers and grow our business. He/She/They also understands the importance of analytics and can determine how to use metrics to optimize campaigns and demonstrate ROI.

Brand management is the core of Gearbox Publishing’s integrated marketing programs. Strong interpersonal skills are required as the role will closely work with stakeholders across Communications, data, platform engineering, product management and our game developers.

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