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Senior Director, Marketing

POSITION SUMMARY

The Senior Director of Marketing will lead brand marketing and paid media. This includes strategic marketing planning and go-to-market execution for a large set of brands within the Bandai Namco Entertainment portfolio. This role requires excellent leadership, communication skills, desire to leverage data to inform decision making, and a collaborative mindset.

The Senior Director of Marketing will manage and coach multiple employees, and will collaborate with all departments including Production, Product Management, Community, PR, Creative Services, CRM, Legal, and Finance.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Work with executives and teams to establish marketing and business goals.
• Collaborate with multiple departments to build out cohesive marketing and communications plans for multi-platform releases.
• Ensure optimal allocation of internal resources and prioritize efforts for success against the business goals.
• Work with partners across the business to identify strategic opportunities and maximize digital campaigns to deliver against core business objectives.
• Analyze the impact of marketing campaigns and broader publishing efforts on player acquisition, engagement, retention, and monetization.
• Develop close relationships with First Party and hardware partners to maximize marketing impact and reach.
• Lead the paid media function for all activities across the organization.
• Leverage cutting edge digital marketing tools and processes to provide clear insights into effectiveness of paid media activities.
• Build and cultivate relationships with internal teams: Executives, development teams, community/social, PR, influencer relations, creative services, CRM/Platform and others.

SUPERVISORY RESPONSIBILITIES

This position has no supervisory responsibilities.

QUALIFICATIONS/REQUIREMENTS

• 10+ years of brand marketing and paid media experience in games or entertainment
• Champion of the customer
• Enthusiastic teacher and learner with a growth mindset
• Solid, analytics-driven manager combined with sound business judgment
• Creative thinker who can combine marketing ideas with detailed game knowledge.
• A dedicated team player who can motivate others around him/her
• Proven leader over multiple cross functional teams, across a portfolio of products
• Extensive experience in balancing priorities and internal resources
• Excellent communications skills and experience working directly with senior leadership

EDUCATIONAL REQUIREMENTS

• Bachelors Degree preferred. BS/MS Advertising, Marketing or related field, preferred.
• 10+ years experience required in one of the following disciplines: product management, brand management, product marketing.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications of employees assigned to this job.