Senior Director, Marcom Strategy (Competitive Gaming)

Electronic Arts
Redwood City California United States
4 days ago

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SR DIRECTOR, MARCOM STRATEGY FOR COMPETITIVE GAMING

Competitive Gaming/ESports has quickly established itself as one of the most popular forms of gaming entertainment globally, and Electronic Arts is looking for a talented senior strategist to help in defining the future of competitive gaming for our brands.

Successful candidates will be equal parts analytical and strategic. You will have deep roots in the entertainment or sports industries, with a proven track record of transforming traditional, linear media into compelling digital content. You have amazing editorial instincts and understand the nuances of consumer behavior and how consumption patterns differ across digital platforms. You are a natural born storyteller across all mediums – from a few words in a tweet to long-form VOD.

THE TEAM

We are responsible for defining the strategies that underpin our marketing campaigns. This global group of strategists, creative directors and copy writers define the steel threads that guide the campaign from inception to execution; including the campaign strategy, brand identity, creative platform and creative direction for our content.

KEY RESPONSIBILITIES

REQUIREMENTS

Equal Opportunity Employer

EA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

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