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Senior Director, Growth Strategy

Role Purpose:

This role is part of the 2K Growth Strategy team that is responsible for title P&L’s, business strategy, and commercial growth operations globally. We partner across the organization to align on business objectives and then execute against them with efficiency. The Sr. Director, Growth Strategy will be the lead on our strategy and growth initiatives for a suite of 2K Franchises and with various business models including sports and free-to-play.

Responsibilities Include:

• Lead and manage the Growth Strategy team for sports & free-to-play titles. This role is directly accountable for commercial operations for multiple $100M+ global game franchises.
• Drive growth and alignment internationally with our global counterparts and territory teams responsible for $500M+ segment of our business.
• Serve as 2K’s expert on core sectors of the gaming industry, including prevailing and emerging business models, titles, franchises, developers and publishers
• Partner with Marketing, Finance, Product Development (PD), Legal and other key stakeholders to develop high impact, customer friendly commercial strategies for both existing and future 2K titles
• Lead strategic planning and commercial prototyping for both innovating on existing business models and exploring new potential business models and opportunities
• Identify key trends and opportunities throughout the user funnel, including sales, engagement, retention and monetization
• Partner with PD, Analytics and other live services teams to develop compelling, comprehensive franchise-level live services strategies covering in-game stores, limited time modes and events, objectives systems and personalized communications
• Partner with Performance Marketing, Social, CRM and Brand to develop, execute and optimize out-of-game engagement and retention tactics across social media, influencer, email and other channels
• Partner and collaborate with regional teams to identify optimization opportunities to leverage locally relevant content, promotions and events to enhance user engagement, retention and monetization
• Manage and guide work-flow prioritization for the team’s planners, strategists and analysts to maximize impact and ensure timeliness of deliverables
  
  

Key Outcomes:

• Exceed sales and revenue budgets and meet or exceed sales and revenue stretch targets by persistently driving incremental engagement, retention and monetization optimization via feature/content/events planning and execution
• Maximize user acquisition throughout each title’s lifecycle through optimized full game promo roadmaps and 1P subscription offerings
• Maximize annual franchise game sales and installs through effective migration upsell strategies
• Maximize global user engagement, retention and monetization through optimization of existing features, content planning and live events, as well as collaborating on the development of new features/content/events
• Drive incremental regional user engagement, retention and monetization via compelling and rewarding region-specific promotions and events
• Maintain organizational visibility and alignment on product and content performance, new/potential optimization opportunities, execution efficacy, and forward-looking feature prioritization

Who We Think Will Be a Great Fit:

• 10+ years of professional experience in fast-paced, dynamic, consumer-focused technology companies; ideally some of that in gaming
• 5+ years of experience with lifecycle marketing/management or customer growth roles
• 5+ years managing, hiring and scaling teams for customer delight
• Proven leadership and influence with cross-functional, operating teams that built execution success with positive teamwork and morale
• Strong analytical, quantitative skills and business judgment to model sophisticated scenarios and apply insights to strategy and planning
• Past roles with global execution is a plus
• Past roles with start-ups is a plus

What We Offer You:

• Great Company Culture . We pride ourselves as being one of the most creative and innovative places to work, creativity, innovation, efficiency, diversity and philanthropy are among the core tenets of our organization and are integral drivers of our continued success.
• Growth : As a global entertainment company, we pride ourselves on creating environments where employees are encouraged to be themselves, inquisitive, collaborative and to grow within and around the company.
• Work Hard, Play Hard. Our employees’ bond, blow-off steam, and flex some creative muscles – through corporate boot camp classes, our onsite Gym, company parties, our Office bar, game release events, monthly socials, and team challenges.
• Benefits . Benefits include, but are not limited to Private healthcare with Bupa, Private dental with Bupa, A double matching pension policy where the employer will double match up to a 4% contribution from the employee, Employee stock purchase scheme with a 15% discount, Eye tests and vouchers towards glasses, Cycle to work scheme, Flu vouchers, Annual health checks with Bupa, 4X death in service insurance, Income protection (60% salary), 25 days holiday, + other great perks and great office facilities!
• Perks . Gym reimbursement up to £50 per month, an onsite Gym, an Office bar, employee discount programs, free games & events, stocked pantries, a dog friendly workplace and the ability to earn £350+ per year for taking care of yourself and more!

About 2K:
Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, 2K Marin, 2K Czech, Hangar 13, Cat Daddy Games and 2K China. 2K’s stable of high-quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise. 2K is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2k.com